Introduction In today’s digital age, branding has become one of the most crucial aspects of marketing. A strong brand identity can help a business establish credibility, increase customer loyalty, and build trust with its target audience. That’s why in this article, we will talk about the importance of branding, the
As a business owner or marketing manager, building a top-notch marketing team is crucial for the success of your company. A well-structured marketing team can drive revenue, increase brand awareness, and support your overall business goals. But with so many moving parts and varying job roles, it can be challenging
A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it
To start, what is Digital Marketing? Digital marketing is a form of marketing that uses electronic devices such as computers, smartphones, and tablets, as well as various digital channels, including social media, email, and websites, to connect with potential and current customers. The goal of digital marketing is to promote
What is “Know Like Trust”? Ask someone what marketing is and what the goals of marketing, and you will get an array of answers. Some will go technical and talk about Google Ads, SEO, visitor acquisition, and retargeting. Others will talk about brand recognition and driving leads to the sales
How to strengthen \”Know, Like & Trust\” around your brand If the goal of marketing was boiled down to three words they would be “Know Like Trust.” These 3 elements are the muscles of your marketing strategy. Exercising these muscles and building them over time will be a major factor
Marketing Roadmap – Design & Build it the Right Way Marketing always appears to be this huge challenge that we can’t quite wrap our heads around. There doesn’t seem to be a clear beginning or end. Do you fire up a Google Ad campaign? Design a new logo? Reach out
Establishing Know, Like & Trust IS Marketing In today’s world, attracting the correct audience for your product or service can be very challenging. Audiences are looking for a connection that not only appeals to them on a personal level but emotionally as well. Unfortunately, many ‘old-school’ tactics come off as
Sales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer’s journey to a purchase decision. It is typically something like this picture below with stages like awareness, interest, decision and action. As customers go through the funnel stages,
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