Total Online Presence Assessment:
Your Marketing Fitness Audit
Before you start any serious marketing strategy, you need to know where your strengths and weaknesses lie
A TOPA (Total Online Presence Assessment) is like a comprehensive fitness audit before starting a serious training program. We evaluate every aspect of your digital presence to identify strengths to build on and weaknesses that are holding you back. This foundational step ensures your marketing strategy targets the right areas for maximum results.
Are you trying to lift more marketing weight than you can handle?
If you’re trying to grow your business, you’re probably already doing some kind of marketing.
Whether that’s managing a website, running ads, posting on social media, or a million other tasks; you likely have several marketing channels you’re trying to maintain.
If you’re a company owner or marketing manager for a small or mid-sized business, you may feel:
- Your website doesn't feel like it matches your company or brand
- Some tactics feel like they have your competitor's voice, not yours
- You spend on ad campaigns but aren't sure what value they're driving
- You know you can get traffic but you aren't seeing any leads
- Your competitors are beating you but you're not sure how or why
Without a proper assessment, you might be focusing on the wrong tactics or using ineffective approaches—wasting resources and limiting your business growth.
A TOPA helps you answer this key question...
“Where the heck are we going?”
A Total Online Presence Assessment (TOPA) helps you understand where you are with your marketing and where you should be going.
A TOPA gives us the proper direction to tell you what you should focus on first to get you prepared for sustainable business growth.
Our assessment looks at all the variables that impact your marketing success, from your website to your content to your competitors.
This is how we learn what’s working, what’s not, and what you might be missing.
Think of a TOPA as your marketing map —
we analyze all your key metrics before recommending the right strategy for your business goals.
Get A Complete Audit Of Your Online Presence
A TOPA takes about 2-4 weeks. During this time, we complete a comprehensive assessment of your website, online presence, and marketing channels. We’ll review your website, SEO, content, social media profiles, and more through the lens of your business goals and objectives. We’ll also look at what your top competitors are doing to see how you can meet or exceed their campaigns.
Website Performance Assessment
Speed, usability, and conversion potential
User Experience Evaluation
How visitors interact with your site
Security Check
Identifying vulnerabilities and protection gaps
Website Content Audit
Quality, relevance, and strategic alignment
Branding Consistency
Visual and messaging cohesion across platforms
Local SEO Audit
Google Business Profile and local rankings
Social Profile Audit
Presence, engagement, and content strategy
Competitor Audit
Strengths, weaknesses, and market positioning
Keyword Research & Strategy Review
Search term opportunities
CRM Evaluation
Lead capture and nurturing processes
Reporting & Analytics Overview
Measurement capabilities
Business Goals & Online Presence Alignment
Strategic fit assessment
Website Performance Assessment
Speed, usability, and conversion potential
User Experience Evaluation
How visitors interact with your site
Security Check
Identifying vulnerabilities and protection gaps
Website Content Audit
Quality, relevance, and strategic alignment
Branding Consistency
Visual and messaging cohesion across platforms
Local SEO Audit
Google Business Profile and local rankings
Social Profile Audit
Presence, engagement, and content strategy
Competitor Audit
Strengths, weaknesses, and market positioning
Keyword Research & Strategy Review
Search term opportunities
CRM Evaluation
Lead capture and nurturing processes
Reporting & Analytics Overview
Measurement capabilities
Business Goals & Online Presence Alignment
Strategic fit assessment
Here's What to Expect...
Your TOPA fitness journey in 6 simple steps
01
Give us a call or an email. Schedule your no-obligation Discovery Meeting where we’ll review your goals and figure out if our services are a good match for your needs. In fact, we can tell you right away if we’re not a good match.
02
If we’re a good match, we’ll get started on your full online presence assessment—your comprehensive marketing evaluation.
03
It takes 2-4 weeks to do a deep dive on all aspects of your online presence, analyzing your marketing performance and key metrics.
04
We’ll research your TOPA with supporting documents. We’ll provide an Executive Summary Checklist and Brand Summary One-Pager—your personalized fitness scorecard.
05
Presentation time! We’ll walk you through the findings, provide an overview of suggestions, and deliver your TOPA with a clear roadmap for improvement.
06
This step is entirely up to you! Here’s where you take the TOPA and integrate the recommendations to your web team or hire us as your marketing personal trainers!
Transparent Value for Your Marketing Assessment
Base cost for a TOPA is between $3,000 – $4,000.
We’ve invested heavily in the tools and technology—the most expensive part of quality to deliver results with our company.
The TOPA serves as your onboarding—the essential first step in any successful marketing strategy.
Why Our Audit is Worth It
Even if you don’t work with us afterward, you’ll receive:
- A comprehensive analysis of your marketing performance
- Clear priorities for improvement—which strategies to focus on first
- Competitive insights—how your performance compares to others in your market
- A strategic foundation for future marketing decisions
Real Outcomes From Our TOPA Process
“[First Call’s] knowledge of analytics, web design (mobile friendliness, user experience/navigation, intuitiveness, etc), and branding have helped make huge improvements over our current website. They explain things in plain English and I have learned so much about the intricacies what goes into web design that attracts more visitors. Highly recommended and hands down the best team we have ever worked with!”
Ready To Stop Guessing And Start Winning?
Get clarity on your marketing with a comprehensive Total Online Presence Audit—your first step toward marketing fitness that delivers real business results.