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Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is what are people Googling!? No worries, we know the answer to

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Search Engine Optimization

What is SEO?

Search Engine Optimization.  If only the answer was that simple.  SEO is the most popular term in the Digital Advertising world.  It’s important because it

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What is “Know Like Trust” and why is it critical to your Marketing Strategy?

What is “Know Like Trust”? Ask someone what marketing is and what the goals of marketing, and you will get an array of answers. Some will go technical and talk about Google Ads, SEO, visitor acquisition, and retargeting. Others will talk about brand recognition and driving leads to the sales team. While they are not wrong, marketing covers a wide range of responsibilities and usually overlaps with other business departments (sales, advertising, human resources, etc.),they usually do not encompass the field at its simplest level. And that “Marketing is about getting people to Know, Like, and Trust your brand.” Marketing

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Top 10 Ways to Build “Know, Like & Trust” into Your Marketing Strategy

How to strengthen “Know, Like & Trust” around your brand If the goal of marketing was boiled down to three words they would be “Know Like Trust.” These 3 elements are the muscles of your marketing strategy. Exercising these muscles and building them over time will be a major factor in the overall success of your marketing campaigns. Get your audience to “Know” your business and your brand.  Then get that audience to “Like” your business and your brand.  Finally, build “Trust” between your audience and your brand. With Know, Like and Trust being established from the start, life for

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Marketing Milestones: Building a Successful Lead Generating Engine

Marketing Roadmap – Design & Build it the Right Way Marketing always appears to be this huge challenge that we can’t quite wrap our heads around.  There doesn’t seem to be a clear beginning or end.  Do you fire up a Google Ad campaign? Design a new logo?  Reach out to current clients for feedback? Where do you start? It all starts with a decision. This is the Commitment Zone.  Are you going to commit to building a marketing engine?  Are you going to commit to building the marketing engine right?  Are you ready to commit to a timeline for

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