Bass Accounting Marketing Success Case Study
Managed Services Provider Growth
Since 1995, BASS has served as a pioneering force in remote accounting services. Their mission has consistently aimed to simplify financial management for businesses of all sizes, employing technology to deliver real-time insights and expert guidance. With an unwavering commitment to excellence and a history of satisfied clients, BASS has earned the trust of companies spanning various industries, making them a valued ally. As they persist in adapting to industry shifts, BASS maintains its dedication to providing top-tier remote accounting solutions, enabling businesses to concentrate on growth with unwavering confidence.
Insight from BASS Accounting's Marketing Case Study
BASS is an accounting company that was officially opened on January 1, 1995 their latest website had been built in 2013, but it wasn’t fully responsive, and the owner never received a lead from it. The branding was old, featuring an outdated logo that displayed the old company name “e-Cloud Accounting,” which was a call out to the time when having accounting in the cloud was a big deal.
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What were the pain points we were aiming to solve?
- Lead Tracking
- Recruiting
- Branding
What were the final goals we were hoping to achieve?
- Lead Tracking
- Lead Improvement
- Conversions
- Brand Consistency
- User Experience and Functionality
- Recruitment
The Plan: make a better impression
With the answers to these questions we were able to develop a strategic plan.
Design and Implementation
Before
After
Conclusion: So, what did we learn?
Stick with the process! The lead engine didn’t get fully formed until we improved user experience, built out more targeted pages, and refined the ad campaign. Once we calibrated the engine just right, we have predictable leads that allow the company to be selective and grow.
Strategy is only one part of the equation. Strategy never ends. A good site is monitored, managed, and improved over time. This is true both from an SEO perspective but also from a user experience and buyer’s journey view.
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