Our Proven Digital Marketing Process Explained
When You Choose First Call Digital Agency, here’s what your journey will look like.
We want to ensure that you have a seamless and positive experience from commitment zone to the freedom zone. First Call Digital Agency prides ourselves on our attention to detail, timely communication, and commitment to delivering high-quality results.
Step-by-Step Guide to Our Digital Marketing Process
The Commitment Zone
Reaching this point means your recognize that marketing is an ongoing investment.
If you’re here, you’ve likely been asking yourself questions like:
- Why isn’t my business ranking?
- What are my competitors doing differently?
- Do I even need social media?
- Why can't I trust my marketing team?
- What marketing strategies actually drive growth?
- Do I need to hire an internal marketing team?
These questions are a sign that you’re ready to take commit to taking control of your marketing strategy.
Total Online Presence Assessment (TOPA)
Have you ever wondered where your marketing gaps are? What your competitors are up to? Why your tactics just aren’t working? Our Total Online Presence Assessment takes a full audit of your digital presence and compiles it into actionable steps to get your marketing back into fighting shape.
A Full Web Assesment
Everything Optimization
Digital & Content Assets
BizDev Alignment
Social Media
Database Building
Marketing Automations
Competitive Landscape
We leverage these insights to get a clear estimate on a baseline for your overall Marketing Budget. The TOPA serves as an assessment, which you can take with you, but also doubles as our onboarding if you choose to move forward with us.
Strategy, Tactics, & Scheduling: A Marketing Muscle Program
After we complete the TOPA and decide to move forward, its time to start implementing a strategy.
Everything we do needs to be done with a purpose and alignment with your team.
During our strategy process, we identify all the key elements of your current digital marketing and outline a clear plan to help your team and our team work together on a regimen for success.
Once we know the best possible route to get there, we start hitting the ground running.
Brand Makeover
Your brand is everything. It goes beyond just colors and fonts, it is how you are represented and the emotional connection you make with your target audience. It is your reputation and how people talk abot you when you’re not in the room.
Our Branding Phase helps build out the voice and soul of your business before we create any supporting resources like your website, socials, or campaigns.
Design, Build, Launch
Website Redesign
A consistent brand is the foundation of any successful website. Once we’ve established a brand that truly captures the essence of your business, we’ll take the next step and redesign your website to reflect your brand identity.
- Fully Responsive
- Search Engine Optimization
- Artificial Intelligence Optimization
- Branded to Your Voice
- Built to Convert
- Build Know, Like, and Trust
The Confidence Zone
Tactics & Campaigns
- Data-backed decisions on campaign focus
- Know the best marketing channels for your industry
- Buyer Targeting
Brand Strengthening
- Improvements to social tone, voice & scheduling
- Web graphic improvements
- Website monitoring and adjustments for best UX
Leads, Leads, Leads
- Consistent, predictable lead generation
- Planning for growth
Rinse, Repeat
- Program is working
- Adjustments are minor
- Confidence is high
Start Your Marketing Fitness Program
If you’re thinking this process sounds pretty great, what do you do now?