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Total Online Presence Assessment:
A Strategy First Approach

Before you start any serious marketing strategy, you need to know your strengths and weaknesses

A TOPA (Total Online Presence Assessment) is a comprehensive audit that saves you time by reflecting on what is working (and not working) with your existing strategies.

  • Competitor Evaluation
  • SEO & AIO Review
  • Marketing Channel Assessment
  • Campaign Level Deep-Dive
  • User Experience Evaluation
  • Website Assessment
  • CRM Audit
  • And more…

Make Confident Marketing Decisions

If you’re trying to grow your business, you’re probably already doing some kind of marketing.

Whether that’s managing a website, running ads, posting on social media, or a million other tasks; you likely have several marketing channels you’re trying to maintain.

We strive for Clarity Before Campaigns. Everyone knows what the goals are, the timeline, the budgets, and the responsibilities. This reduces repeats, redundancy, and backtracking for everyone.

If you’re a company owner or marketing manager for a small or mid-sized business, you may feel:

  • Your website doesn't feel like it matches your company or brand
  • Some tactics feel like they have your competitor's voice, not yours
  • You spend on ad campaigns but aren't sure what value they're driving
  • You know you can get traffic but you aren't seeing any leads
  • Your competitors are beating you but you're not sure how or why

Without a proper assessment, you might be focusing on the wrong tactics or using ineffective approaches. Ultimately, wasting resources and limiting your business growth.

A TOPA helps you answer this key question...

“Where the heck are we going?”

A TOPA gives us the proper direction to tell you what you should focus on first to get you prepared for sustainable business growth.

Our assessment looks at all the variables that impact your marketing success, from your website to your content to your competitors.

This is how we learn what’s working, what’s not, and what you might be missing.

Think of a TOPA as your marketing map —
we analyze all your key metrics before recommending the right strategy for your business goals.

Get A Complete Audit Of Your Online Presence

A TOPA takes about 2-4 weeks.

During this time, we complete a comprehensive assessment of all your marketing channels through the lens of your business goals and objectives. 

Here's What to Expect...

Your TOPA journey in 4 simple steps

1. the MarketingStack Challenge

Schedule your no-obligation MarketingStack Challenge Meeting where we’ll review your goals. You’ll leave with a better understanding of where your potential gaps lie.

2. Get Your TOPA in Our Queue

If we’re a good match for our TOPA, we’ll get started on your comprehensive marketing evaluation. It takes 2-4 weeks and includes a comprehensive review of all aspects of your online presence, marketing performance, and competitive landscape.

3. Receive Your Audit & Summary

Presentation time! We’ll walk you through the findings, provide an overview of suggestions, and deliver your TOPA with a clear roadmap for improvement. We’ll provide an Executive Summary Checklist and Brand Summary.

4. Explore Your Paths Forward

This step is entirely up to you! Here’s where you take the TOPA and integrate the recommendations to your existing marketing team or hire us to take over all of it.

Spot Your Marketing Weaknesses with a TOPA

Having weak marketing undermines everything else you do in business. Without a properly built and strategically designed digital presence, your other business efforts will struggle to deliver meaningful growth and ROI.

Get actionable insights and next steps.

Transparent Value for Your Marketing Assessment

Base cost for a TOPA is between $3,000 – $5000 (depending on industry, location, and company size)

It takes about 2-3 weeks, but the impact of this assessment is lasting and can help you plan for years ahead.

The TOPA serves as your onboarding if you decide to pursue a relationship with us; however, there is no commitment or expectation to partner with us.

Why Our Audit is Worth It

  • 100% Money Back Guarantee - if you don't find our insights valuable, you don't pay for them.
  • We set clear priorities based on your market and your industry. No one-size-fits-all assessment.
  • We get eyes on what your competitors are doing so you can get ahead of the market.
  • Audit your existing marketing vendors with actionable insights.

Real TOPA Client

Real Outcomes From Our TOPA Process

“[First Call’s] knowledge of analytics, web design (mobile friendliness, user experience/navigation, intuitiveness, etc), and branding have helped make huge improvements over our current website. They explain things in plain English and I have learned so much about the intricacies what goes into web design that attracts more visitors. Highly recommended and hands down the best team we have ever worked with!”

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Get A Quote