In marketing, new terms pop up all the time. Likewise, we often wind up with multiple terms for the same problem. Until the issue becomes mainstream enough to be picked up by an authority like Google, these terms can get very confusing. Dark Funnel Marketing has been popping up more recently and while I don’t …
Have you seen the movie Sing? It’s a cute animated movie about a koala named Buster Moon, who is trying to save his failing theater, so he puts on a singing competition show to attract talent and attention. His faithful assistant, Miss Crawly, an iguana (whose glass eye pops out and bounces to type extra …
It’s not just about Google. Market to your favorite clients. Read More »
Sales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer’s journey to a purchase decision. It is typically something like this picture below with stages like awareness, interest, decision and action. As customers go through the funnel stages, it’s natural to lose customers …
According to Pew Research Center, 85% adults are using the internet daily. That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet? Businesses need to consider all digital marketing channels in order to reach their customers. Not only should businesses implement an array of digital marketing strategies for their …
We get this question a lot from frantic clients who feel lost and frustrated with their website. Everything is going to be okay. There is no need to slowly push your computer off your desk and walk away forever. We’ve got a process that can help you get on track. To start, there are dozens …
What is the purpose of my website? A great question each small business owner needs to carefully consider when answering. Knowing the purpose of your website is difficult, but knowing what your website is doing is an entirely different matter. Luckily the internet is here to help us solve the very problem it created. From free tool favorites …
Google Ads is a fickle beast and its algorithm changes constantly. Not to mention all the new competitors entering and leaving the market, while fighting for your targeted keywords. These 5 simplified Google Ad recommendations will give you a general idea of what to keep an eye on with your campaign. However, remember all campaigns, …
Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords. The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?
You’ve decided you need a new website, but maybe funds are tight. Even if your cash flow will allow for a professional web developer, you want to get a good deal – the most bang for your buck. Chances are there is someone – a friend, relative, or friend of a friend – who can …
5 Things to consider before having a friend build a website for you Read More »
It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are those standards, and should you be the one to write …
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Address:
500 North Higgins Avenue, #102, Missoula, Montana 59801
Contact us
Address:
500 North Higgins Avenue, #102
Missoula, Montana 59801