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The Customer Journey Marketing Hourglass

Sales funnels have been around since the first caveman sold the wheel.  Don’t fact check that.  Sales funnels consider the customer’s journey to a purchase decision.  It is typically something like this picture below with stages like awareness, interest, decision and action.    As customers go through the funnel stages, it’s natural to lose customers …

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Digital Marketing Channels for Small Businesses

According to Pew Research Center, 85% adults are using the internet daily.  That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet?  Businesses need to consider all digital marketing channels in order to reach their customers.  Not only should businesses implement an array of digital marketing strategies for their …

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