Small Business: Are websites worth the investment?

Small Business: Are websites worth the investment?

This is a valid question, asked by many (if not all) small business owners. Websites, done correctly, are not a small investment. So are they worth it? The reality, whether we like it or not, is that small businesses can’t afford to NOT have a website. The way we talk...
A laypersons guide to understanding Google Analytics

A laypersons guide to understanding Google Analytics

Once you have Google Analytics set up on your website, you may look into the GA dashboard and think, “Wow. So many numbers.” The GA dashboard can look intimidating to folks who just want a basic understanding of their website traffic. There are many categories of data...