Sales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer’s journey to a purchase decision. It is typically something like this picture below with stages like awareness, interest, decision and action. As customers go through the funnel stages,
According to Pew Research Center, 85% adults are using the internet daily. That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet? Businesses need to consider all digital marketing channels in order to reach their customers. Not only should businesses implement an array of
You’ve decided you need a new website, but maybe funds are tight. Even if your cash flow will allow for a professional web developer, you want to get a good deal – the most bang for your buck. Chances are there is someone – a friend, relative, or friend of
It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are those standards, and should you
So you have a brand new website but it is not meeting your traffic and conversion expectations or an older website that isn’t performing any longer. There are several reasons this can happen but one of the most common reasons is a failed web design. How does this happen, especially
It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone to build
One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate
While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are a
If your web developer has abandoned you, first of all, let me say I am deeply sorry. Unless you have experienced this, it’s difficult to understand how frustrating and stressful this can be. The truth is this happens. A lot. Way more than it should. When I talk to business
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