Why You Need to Care About Web Design Service for Your Small Business
How your website looks is a direct representation of your business. Click here to find out why you need to care more about web design service.
Are you sure your business is making the best first impression on potential customers? With 81% of consumers doing online research before making a purchase, your website design could be the first impression made.
If you have not thought enough about your website design service, you could be making a bad impression on a large portion of potential customers. Small businesses need to pay close attention to their website design because they are already competing against large, well-known, companies in the market.
The good news is, there are simple changes you can make to get the most out of your website.
Website Designs for Small Business
First things first, if you’re not already online, you need to be. If you’re reading this though, chances are you already know the importance of an online presence.
That leads to the second priority, making sure you show up in online searches. This means having a site that’s easy to navigate, both for consumers and search bots. Keeping your website design simple and easy to navigate will make it easier for the search algorithms to catalog your site. This will make it easier to classify your business.
- Have easy to navigate menus.
- Make sure your contact information is easy to find.
- Use keywords to identify your products or services.
- Make sure your services page design is clear.
- Keep your website up-to-date with new trends and industry news.
Make sure your website is clear on your company’s objectives. The site also needs to be clear on what you offer. The good thing about making your site easy to navigate for search engines is it will also be easy for customers.
There are some other things to keep in mind for customers though. When you are choosing a website design service, make sure they understand your customer base so they can create the best site for your needs.
Keeping Your Target Demographic in Mind
You want to make sure your website design is geared towards your target demographic. Your product or service should be geared to a specific market.
If you haven’t thought about this, do so before hiring a website design service to update your site. Some questions to consider include:
- What age are you targeting?
- What level of education do they have?
- What is their economic status?
- Is gender a factor?
- What would make them want to purchase from you?
For example, if you’re targeting the 18-35 age range, you will need to design your site to be mobile friendly. This group is more likely to use a mobile device for online research.
A good rule of thumb is to go ahead and create your web design with mobile use in mind just to be safe though.
Creating Attractive Web Design
Beyond your web design’s responsiveness, you also want to keep your site simple yet attractive. Provide interactive articles, quizzes, chat services, or other features that will keep the consumer engaged on your site. This will increase the potential of turning them into a purchasing customer.
When creating engaging content, make sure you understand the reason behind the content.
Are you creating a quiz? What do you hope to encourage the website visitor to do with the information from that quiz?
Do you have a chat box option? What are the most likely questions a new customer would ask?
Are you posting articles? Make sure you have related links to send them to other places on your website.
Also make sure you provide an easy to understand call to action on each page or article. Tell your customers what you want them to do with the information you provide.
Website designs for small business need to prove your small business can provide something different from your competition, especially the larger companies dominating your market.
Make the experience on your website something that will make them want to come back. This includes providing valuable information.
With nearly 80% of the U.S. population online, more people are getting their information from websites. As a small business you should take advantage of that trend.
As much as possible, make your website design a one-stop shop for the information they need to make a purchasing decision. You can do this with comparison shopping, statistics on your products or services, sharing upcoming trends and how your business plans to incorporate those trends, any information that will keep them engaged.
Each small business will have different needs for their website design, the point is to understand what designs will be likely to draw the customer in and keep them there.
Website Design Service for Business Needs
While the biggest priority is making a website for your customers, you also need to keep your business needs in mind when creating your website design. The biggest business need is the ability to capture lead information.
Have you recently considered how your capturing lead info? If not, this is the time to do so.
Creating an opt-in for new leads or a coupon for new customers is a good way to do this. Just make sure whatever offer you provide is geared to your target demographic.
When setting up your offer, give them options to provide as much info as possible, but only require the minimum info you need for accepting the offer. Generally, only requiring a name and email address is the best option, but make sure the required info meets your business needs.
Keeping your business in mind also includes minimizing the number of in-person questions you will need to answer. A good way to deal with this is providing a detailed FAQ page based on the most common questions you receive. To get more interactive, a chat box can serve the same purpose.
Beyond that, think about what you can do with your website upgrade that will decrease your trouble.
- Easy to find address and directions
- Detailed info about products and services
- Easy to find price info
Whatever you can think of that will make it easier for you and the consumer should be considered when hiring for website design services.
Website Design Service to Fit All Your Needs
If you’re ready for a website upgrade, make sure you pick a trusted company to take care of your website design service. Pick a company that will listen to your needs, and someone that will make the process as simple as possible for you.
Are you ready to get started? Contact us today to learn more about the website design and other services we can offer your business. Let’s find out if we’re a good fit for your business’ website design needs.
Want more helpful info for your website? Download our FREE guide outlining the 5 keys you MUST know for a successful website project.