Marketing a business in Montana has changed a lot over the last few years. You can’t slap your business name on a new site and call it a day. If your online presence isn’t up to par, your competition will happily take the customers you’re missing out on.
Even if you’ve laucnhed with a base site via a web building tool, we encourage all business owners wanting to develop a growth mindset to revisit their website with a web professional.
No matter how you cut it, you need a website strategy that makes search engines and customers (and employees) fall in love with your business.
Here are five reasons why your Montana business needs a new, professionally built website ASAP.
You Didn’t Build with SEO in Mind
A beautiful website is worthless if no one can find it. SEO (Search Engine Optimization) ensures your site shows up when people search for what you offer.
Many young buck businesses understand SEO basics, such as:
- Using the right keywords (so your site ranks for relevant searches)
- Creating high-quality content (blogs, FAQs, service pages—Google loves fresh content)
- Building backlinks (getting other reputable sites to link to yours)
But, SEO can be tricky (Google’s rules change constantly).
What business owners often miss is that SEO doesn’t stop there. We often say, SEO is a million things done right, not one big thing.
SEO should be revisited at least once a year. The way people search, the phrases they use, the methods they approach change all the time. You can’t rest on old news when it comes to your site’s performance.
You Haven’t Revisited Your Buyer Personas
Who were you targeting when you first built your website? Are they still your ideal customers? Businesses evolve, and so do their audiences. You may have narrowed your niche, changed who your Point of Contact is, or identified key details that drive their decision making.
If you haven’t updated your buyer personas in years, your messaging might be missing the mark. A new website allows you to tailor content, visuals, and navigation to better match your current audience’s needs.
Your Employees Don’t Jive with the Branding
Your website isn’t just for customers—it’s also a reflection of your company culture. If your employees cringe when they see the site, that’s a red flag.
If you haven’t chatted with your team about how they feel about your branding, you should take a poll. You might be surprised by the answers.
While your team shouldn’t have final say in every little detail, you may find their feedback inspiring to improve your overall image.
Most business owners in Montana don’t realize how influential their website is in recruitment. Potential new hires scour your site to understand who your company is and what type of culture they’ll be joining.
Your branding should be:
- Consistent across all platforms (website, social media, ads, business cards)
- A source of pride for employees
- A clear representation of your company’s values
A new website can align branding with both your customers, future hires, and your internal team.
You Have Old, Unvisited Content Driving Down Your Engagement Rate
Outdated blog posts, irrelevant service pages, and low-quality content can actually hurt your website’s performance.
- Search engines prioritize fresh, relevant content.
- Visitors won’t engage with outdated information.
- A content audit can help remove or update old content.
Older websites collect information over time. Blogs age, landing pages become obsolete.
When we revisit web builds for Montana businesses, we always start with a complete content audit. We are often surprised at the gold mines waiting to be leveraged by sales teams that they didn’t even know existed.
Don’t let bad content drive down your site. And don’t let good content go to waste.
Your Website is Ancient from a Design Perspective
If your site looks like it belongs in the early 2000s, visitors will assume your business is outdated, too.
The fact of the matter is, websites are considered old news ever 3 years. We know that isn’t great news for business owners but it’s the nature of the industry. Web is always changing, shifting, improving, and turning on its heel to stay competitive. A rebuild (or at least a revisit) every few years should be a non-negotiable in your budget.
Get Help from Website Experts Who Know Their Stuff
Implementing these updates can make a huge difference for your business. But if all of this still feels overwhelming, you don’t have to go it alone.
Before you roll with a new web build, check out our article on How to Grill a Web Design Agency. Ask the right questions and make an educated choice before choosing your new web vendor and getting rolling on a more effective website.
Best of luck!
