Buxbaum Daue Marketing Success Case Study
Montana Law Firm Marketing Case Study
With over 40 years of individual experience and 22 years of collaborative practice, their legacy of substantial settlements and compassionate guidance promises not only legal expertise but also a path to healing and empowerment. Whether facing medical malpractice or personal injury they are sure to illuminate the way to redemption.
In-Depth Look at Buxbaum Daue's Marketing Success
Buxbaum Daue came to us with a problem. Their website was outdated and indistinguishable from their competitors, their paralegals were spending 20+ hours a week qualifying the leads they were getting (the majority were unqualified), and they felt the messaging on the site was unclear.
We sat down looked at these problems and had to decide a few things:
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What were the pain points we were aiming to solve?
- The client was getting leads but they didn’t match their criteria.
- The site wasn’t responsive, causing user frustration.
- The branding was old and clunky giving an unprofessional appearance.
- Uncertain what was working.
- Not sure if any leads were coming from the website.
What were the causes of their pain?
- Buyer personas were clear, but messaging and journey were too vague.
- Branding wasn’t giving a professional appearance.
- SEO was minimal and not targeted.
- Uneducated buyer was wasting paralegals’ time.
What were the final goals we were hoping to achieve?
- Increase the quality of leads-remember they didn’t need more leads.
- Create a website they could have pride in.
- Build visual authority with better branding, certifications, and awards.
- Improve user experience on the site.
The Plan: make a better impression
With the answers to these questions we were able to develop a strategic plan.
Design and Implementation
Before
After
Conclusion: So, what did we learn?
It’s important to really listen to your client’s goals. There is no one-size-fits-all program when it comes to marketing. Businesses are in different development stages, different maturity levels, and have different expectations for growth. Setting the right objectives is vital for a successful marketing relationship.
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