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Marketing Strategy

Conducting a Comprehensive Audit of Your Marketing Department: Unveiling Insights for Success

Conducting a Comprehensive Audit of Your Marketing Department: Unveiling Insights for Success In the dynamic business landscape, a marketing audit ensures strategies match current objectives for ongoing success. It guides adaptation to shifting markets and emerging trends. By optimizing resource allocation, the audit maximizes impact and return on investment. It

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November 25, 2023 No Comments
Digital Marketing
Keegan Cossio

The Cost-Saving Benefits of Outsourcing Your Marketing

In today’s highly competitive business landscape, effective marketing is essential for success. However, many businesses, especially startups and small to medium-sized enterprises (SMEs), often face budget constraints when it comes to building an in-house marketing team. This is where outsourcing your marketing efforts can prove to be a game-changer. In

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August 22, 2023 No Comments
Done For You Marketing
Keegan Cossio

The Perils of Wearing Too Many Hats in Marketing

Introduction You find you are often required to take on multiple roles and responsibilities to keep the business running smoothly. Wearing too many hats refers to the situation when you take on an excessive number of tasks and responsibilities, stretching yourself thin across various areas of the business. While multitasking

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July 3, 2023 No Comments

Comprehensive Marketing Audit Tools to Improve Your Online Presence

In today’s digital age, having a strong online presence is essential for any business looking to succeed. With more and more consumers turning to the internet to research products and services, it’s important to make sure your online marketing efforts are effective and efficient. But how can you know for

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May 9, 2023 No Comments
Marketing Strategy
Cassia Spurlock

The Ultimate Guide to Structuring a High-Performance Marketing Team

As a business owner or marketing manager, building a top-notch marketing team is crucial for the success of your company. A well-structured marketing team can drive revenue, increase brand awareness, and support your overall business goals. But with so many moving parts and varying job roles, it can be challenging

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February 10, 2023 No Comments
Marketing Strategy
Cassia Spurlock

5 Steps to Create a Marketing Strategy in 2023

A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it

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January 10, 2023 No Comments

Where to Begin with Digital Marketing? Answer: Strategy

To start, what is Digital Marketing? Digital marketing is a form of marketing that uses electronic devices such as computers, smartphones, and tablets, as well as various digital channels, including social media, email, and websites, to connect with potential and current customers. The goal of digital marketing is to promote

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December 15, 2022 No Comments

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