The Ultimate Guide to Structuring a High-Performance Marketing Team

As a business owner or marketing manager, building a top-notch marketing team is crucial for the success of your company. A well-structured marketing team can drive revenue, increase brand awareness, and support your overall business goals.

But with so many moving parts and varying job roles, it can be challenging to determine the best way to structure your team. To help, we’ve put together this comprehensive guide to help you build a high-performing marketing team that delivers results.

Define Your Marketing Goals and Objectives

Before you begin building your team, it’s important to clearly define your marketing goals and objectives. This will serve as the foundation for your team structure and inform the types of roles and skills you need to bring on board.


Consider your business’s overall mission, target audience, and what you hope to achieve with your marketing efforts. This could include increasing website traffic, generating leads, boosting brand awareness, and more.

Assess Your Current Marketing Capabilities

Take a step back and assess your current marketing capabilities. This includes considering the skills, knowledge, and experience of your current marketing team, as well as any technology and tools you have in place.

Based on your marketing goals and current capabilities, identify any gaps in your team or areas where you need to improve. This will help you determine the types of roles and skills you need to bring on board to support your marketing efforts.

Identify the Key Roles for Your Marketing Team

Now that you have a clear understanding of your marketing goals and current capabilities, it’s time to identify the key roles for your marketing team. Some common roles in a marketing team include:

  • Marketing Manager: responsible for overall strategy and planning
  • Content Manager: responsible for creating and managing content
  • SEO/SEM Specialist: responsible for optimizing website for search engines
  • Social Media Manager: responsible for managing social media channels
  • Email Marketing Specialist: responsible for email marketing campaigns
  • Graphic Designer: responsible for visual elements of marketing materials

Building Your Marketing Team

With your marketing goals and key roles defined, it’s time to start building your marketing team. When hiring for your team, consider both technical skills and soft skills, such as teamwork, communication, and adaptability.

It’s also important to establish a clear line of communication within your team, as well as clear roles and responsibilities. This can help ensure everyone is working towards a common goal and avoid confusion or duplication of effort.

Implementing a Results-Driven Process

To ensure your marketing team is as effective as possible, it’s important to implement a results-driven process. This includes setting clear KPIs and regularly measuring and analyzing your marketing efforts to determine what’s working and what needs improvement.

Consider using a project management tool or software to help track and manage your marketing projects, as well as keep your team organized and on track.

Continuously Evaluate and Improve Your Marketing Team Structure

Finally, it’s important to continuously evaluate and improve your marketing team structure. As your business grows and evolves, your marketing needs may change, and your team structure may need to be adjusted accordingly.

Regularly reassessing your marketing goals and capabilities, as well as the performance of your marketing team, can help ensure you have the right structure in place to support your ongoing success.

First Call Rounds Out Your Marketing Team Structure

First Call Digital Agency is here to help fill the gaps. Or become your Marketing Team.  We work with Business Development Executives, Owners, Marketing Directors, Mangers and those who have had marketing duties crammed into their existing roles.  For more information on how our team can become your team, contact us today for a free strategy session!