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What is Dark Funnel Marketing?

In marketing, new terms pop up all the time. Likewise, we often wind up with multiple terms for the same problem. Until the issue becomes

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What is Done For Your Marketing?

In the world of business, marketing is the key to success. Without a solid marketing plan, it can be challenging to reach your target audience

Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is what are people Googling!? No worries, we know the answer to

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The Real Cost of Hiring a Digital Agency – Why it’s not as much as you think

You’re a small to mid-sized business looking to pin down your branding, boost your ads performance, and spruce up your website. Sales are floundering or inconsistent, word-of-mouth isn’t bringing in the leads like it used to, and your sales team has enough time on their hands to take a midday nap. You aren’t alone. As marketing changes and adapts to new tech (think of the new ChatGPT), businesses have to pivot constantly to stay ahead of the curve and keep the leads flowing in. Even businesses with dedicated marketing staff find that they are struggling to coordinate all the many

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The Ultimate Guide to Structuring a High-Performance Marketing Team

As a business owner or marketing manager, building a top-notch marketing team is crucial for the success of your company. A well-structured marketing team can drive revenue, increase brand awareness, and support your overall business goals. But with so many moving parts and varying job roles, it can be challenging to determine the best way to structure your team. To help, we’ve put together this comprehensive guide to help you build a high-performing marketing team that delivers results. Define Your Marketing Goals and Objectives Before you begin building your team, it’s important to clearly define your marketing goals and objectives.

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5 Steps to Create a Marketing Strategy in 2023

A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it helps a business focus its marketing efforts and allocate its resources effectively. A well-thought-out marketing strategy can also help a business differentiate itself from its competitors, attract and retain customers, and achieve its overall business objectives. Here are 5 simple steps to help create a custom marketing strategy that’s right

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