What is the purpose of my website? A great question each small business owner needs to carefully consider when answering. Knowing the purpose of your website is difficult, but knowing what your website is doing is an entirely different matter. Luckily the internet…
Google Analytics Dashboards Explained Anyone who has ever used Google Analytics knows the swamp of numbers, metrics and really pure chaos of statistics stacking up against one another. The great thing about Google is how much information it gives you about…
Google Ads is a fickle beast and its algorithm changes constantly. Not to mention all the new competitors entering and leaving the market, while fighting for your targeted keywords. These 5 simplified Google Ad recommendations will give you a general…
You’ve decided you need a new website, but maybe funds are tight. Even if your cash flow will allow for a professional web developer, you want to get a good deal – the most bang for your buck. Chances are…
The world of SEO is ever-changing. It’s the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to…
So you have a brand new website but it is not meeting your traffic and conversion expectations or an older website that isn’t performing any longer. There are several reasons this can happen but one of the most common reasons…
The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses…
I am First Call’s Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses. If you’re a DIY web developer working on your own website, you may be wondering what plugins will help you out the…
Everyone knows that website content is a key ranking factor in search engines. The challenge is knowing what to write and how to structure it for your audience and for search engines. Coming up with ideas and content can be…
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