Google Analytics Dashboards Explained
May 25th, 2021 | SEO
Anyone who has ever used Google Analytics knows the swamp of numbers, metrics and really pure chaos of statistics stacking up against one another. The great thing about Google is how much information it gives you about your website and the users behavior behind it. The terrible thing about Google is how much information it gives you! What’s important, what’s driving sales, how are bots affecting the data, where is the data coming from, and on and on goes the list of questions. This is where the Google Analytics Dashboard comes into play.
What is a Google Analytics Dashboard?
How to create your own Google Analytics Dashboard
Dashboards: To create or import, that is the question.
Your business isn’t a cookie-cutter shape! You’re unique and need your own report. Let’s give your Dashboard a name related to what it will report. Consider what you want your first report to cover before you give it a random name. Your Dashboard may get cluttered eventually and you’ll want anyone with access to your Google Analytics to know where to find it.
If you want a quick idea of what reports could look like and their names, feel free to click on Import from Gallery. It’ll take you to a similar page as the Google Analytics Solution Gallery. These Dashboards are honestly great and I have used many of them myself.
Once you understand the Dashboard capabiliies more, I recommend revisiting this gallery, importing them and learn from the widgets others have created. Then you can make a Dashboard full of your favorite widgets, which leads me to the next question.
What is a Dashboard Widget?
Metric: displays a simple numeric representation of a single selected metric.
Timeline: displays a graph of the selected metric over time. You can compare this to a secondary metric.
Geomap: displays a map of the selected region, with the specified metric plotted on the map. Hover over the map to see the actual metric values.
Table: displays up to 2 metrics describing the selected dimension, laid out in tabular format.
Pie: displays a pie chart of the selected metric grouped by a dimension. Mouse over a slice to see the specific metric values.
Bar: displays a bar chart of the selected metric grouped by up to 2 dimensions. Mouse over a bar to see the specific metric values.
You’ve created a widget. Now what?
Your dashboard is created and now you have one lonely widget to analyze. Time to give it some friends! Go up to the top left and add another widget. It’s up to you on how many widgets you want on your Dashboard, but 1 wouldn’t make sense and the limit is 12.
How to clone Dashboard widgets
If you want different views of a particular widget, you can always clone it by clicking on the pencil (edit) button when you hover over a widget. Then go down to the bottom right to clone it and then change the type of widget to something else.
How to customize your Google Dashboard
Share: You can share this exact report or “object” with other team members or even clients if you’re doing the reporting for them. If you manage multiple accounts or want to share your awesome new Dashboard template with a friend, you have the share template link as an option. Finally, you can share your template in the Solutions Gallery and be Google famous! It’s a great way to establish yourself as an authority if it’s super fancy and always good to collaborate with the rest of the community. Keep reading to find the link to my free Blog and Social Media template!
Export: You can turn your report into a convenient .pdf for a certain point of time. User beware, exporting your report options and won’t always be what you think. Check out your downloaded .pdf, before you run off to your next business meeting.
Add Segment: Here’s a handy trick to filter all your widgets at once. You can filter your segments just like you would in Analytics. My favorite is to segment by different sources. For example, if I want to look at just my users who arrived to my site by organic searches, I segment by SEO 4: Word Organic Keywords. This is a very powerful option, so make a Dashboard that makes sense when you leverage it.
Customize: Use your time wisely and customize the dimensions of your dashboard. It allows you to have up to 4 widgets per row and change the different sizes of your columns. Efficiently using your window space is a First Call principal favorite, so you could say we’re a fan of this feature.
Compare: Use Dashboards to review data weekly, monthly, quarterly or whenever you want. Just make sure you change the date in the top right corner. You can compare your data to previous periods just like you would in Google Analytics.
My favorite Dashboard Resources
Saving the best for last is usually a good choice, which is why I want to share a free Social Media & Blog Dashboard template created by yours truly. Remember to use the widgets that make sense for your business and edit or remove the rest.
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