Cassia Spurlock

Cassia is the Digital Marketing Director at First Call Digital Agency. She loves all things data but with a carefully placed kick to the shin, you can get her to stop talking about Google. When she's not diving heavily into analysis, she's backing way up to do high-level strategy. She thinks of marketing as a holistic practice and never hesitates to change gears to find something more effective. Find her on LinkedIn

Are you trying to sell to everyone? Strategize Your Buyer Personas

A common thread we hear when working with a new client is that they want to market to everyone. The assumption is that by narrowing in tone, branding, and marketing efforts you will exclude people from relating to your brand. We say differently! In fact, being more clear and concise with who you work with …

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Google Core Web Vitals Update: What Is It and What To Do About It?

The world of search engine optimization is an ever-changing puzzle. It can feel overwhelming to tackle the SEO of your website, but it doesn’t have to! Come along as we explore the implications of Google’s newest core algorithm update! What is it? Page Experience Update, Google’s latest core algorithm update, was announced late 2020 and went …

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The Customer Journey Marketing Hourglass

Sales funnels have been around since the first caveman sold the wheel.  Don’t fact check that.  Sales funnels consider the customer’s journey to a purchase decision.  It is typically something like this picture below with stages like awareness, interest, decision and action.    As customers go through the funnel stages, it’s natural to lose customers …

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Digital Marketing Channels for Small Businesses

According to Pew Research Center, 85% adults are using the internet daily.  That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet?  Businesses need to consider all digital marketing channels in order to reach their customers.  Not only should businesses implement an array of digital marketing strategies for their …

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