Cassia Spurlock

Cassia Spurlock

Cassia is the Digital Marketing Director at First Call Digital Agency. She loves all things data but with a carefully placed kick to the shin, you can get her to stop talking about Google. When she's not diving heavily into analysis, she's backing way up to do high-level strategy. She thinks of marketing as a holistic practice and never hesitates to change gears to find something more effective.

Logo Design vs Logo Designer

Logo design is a crucial component of a business’s overall branding strategy. It is often the foundation for the rest of a company’s branding, so getting it right can feel overwhelming. How do you project the whole purpose and mission…

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is, “What are people Googling!?” No worries, we know the answer to that as well.  You just must…ugh…Google it. One of the very first steps when setting up…

How to do Competitor Analysis and Improve Your Online Presence

  Competitor analysis in digital marketing is a crucial aspect of staying ahead of the competition and understanding how your business stacks up. In today\’s ever-changing digital landscape, it is essential to have a deep understanding of your competitors\’ online…