The world of search engine optimization is an ever-changing puzzle. It can feel overwhelming to tackle the SEO of your website, but it doesn\’t have to! Come along as we explore the implications of Google\’s newest core algorithm update! What…
Sales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer\’s journey to a purchase decision. It is typically something like this picture below with stages like awareness, interest, decision…
According to Pew Research Center, 85% adults are using the internet daily. That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet? Businesses need to consider all digital marketing channels in order to…
Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals. Many small businesses are afraid to dip their toes into the water because they don’t want to waste money on…
What is Online Advertising? Online Advertising is an ad promoted by a business through a variety of internet services. Online advertising takes on many forms such as online marketing, Pay-per-click, internet marketing, digital marketing, digital advertising and my personal favorite, the annoying…
Search Engine Optimization. If only the answer was that simple. SEO is the most popular term in the Digital Advertising world. It’s important because it encompasses so many different avenues of online marketing. Google’s search engine has been said to be 2 billion…
We get this question a lot from frantic clients who feel lost and frustrated with their website. Everything is going to be okay. There is no need to slowly push your computer off your desk and walk away forever. We\’ve…
What is the purpose of my website? A great question each small business owner needs to carefully consider when answering. Knowing the purpose of your website is difficult, but knowing what your website is doing is an entirely different matter. Luckily the internet…
Social Media is important for your business because spending 145 minutes on your personal accounts isn’t enough. 145 minutes is the average amount of time a person is on just social media every single day. This beats the amount of time people watch…
Google Analytics Dashboards Explained Anyone who has ever used Google Analytics knows the swamp of numbers, metrics and really pure chaos of statistics stacking up against one another. The great thing about Google is how much information it gives you about…
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