competitors’ websitesCompetitor analysis in digital marketing is a crucial aspect of staying ahead of the competition and understanding how your business stacks up. In today’s ever-changing digital landscape, it is essential to have a deep understanding of your competitors’ online…
As a business owner or marketing manager, building a top-notch marketing team is crucial for the success of your company. A well-structured marketing team can drive revenue, increase brand awareness, and support your overall business goals. But with so many…
A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with…
Sales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer’s journey to a purchase decision. It is typically something like this picture below with stages like awareness, interest, decision…
According to Pew Research Center, 85% adults are using the internet daily. That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet? Businesses need to consider all digital marketing channels in order to…
Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals. Many small businesses are afraid to dip their toes into the water because they don’t want to waste money on…
What is Online Advertising? Online Advertising is an ad promoted by a business through a variety of internet services. Online advertising takes on many forms such as online marketing, Pay-per-click, internet marketing, digital marketing, digital advertising and my personal favorite, the annoying…
Search Engine Optimization. If only the answer was that simple. SEO is the most popular term in the Digital Advertising world. It’s important because it encompasses so many different avenues of online marketing. Google’s search engine has been said to be 2 billion…
Social Media is important for your business because spending 145 minutes on your personal accounts isn’t enough. 145 minutes is the average amount of time a person is on just social media every single day. This beats the amount of time people watch…
Google Analytics Dashboards Explained Anyone who has ever used Google Analytics knows the swamp of numbers, metrics and really pure chaos of statistics stacking up against one another. The great thing about Google is how much information it gives you about…
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