Tag How Tos

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is, “What are people Googling!?” No worries, we know the answer to that as well.  You just must…ugh…Google it. One of the very first steps when setting up…

Online Advertising for Small Businesses

What is Online Advertising? Online Advertising is an ad promoted by a business through a variety of internet services.  Online advertising takes on many forms such as online marketing, Pay-per-click, internet marketing, digital marketing, digital advertising and my personal favorite, the annoying…

What is SEO?

Search Engine Optimization.  If only the answer was that simple.  SEO is the most popular term in the Digital Advertising world.  It’s important because it encompasses so many different avenues of online marketing.  Google’s search engine has been said to be 2 billion…

Social Media Management Tips

Social Media is important for your business because spending 145 minutes on your personal accounts isn’t enough.  145 minutes is the average amount of time a person is on just social media every single day.  This beats the amount of time people watch…

Google Analytics Dashboards

Google Analytics Dashboards Explained Anyone who has ever used Google Analytics knows the swamp of numbers, metrics and really pure chaos of statistics stacking up against one another.  The great thing about Google is how much information it gives you about…

5 Things to Consider When Using Google Ads

Google Ads is a fickle beast and its algorithm changes constantly.  Not to mention all the new competitors entering and leaving the market, while fighting for your targeted keywords. These 5 simplified Google Ad recommendations will give you a general…

Google Ads Explained for Small Business Owners

Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords.  The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?