digital marketing

5 Steps to Create a Marketing Strategy in 2023

A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it helps a business focus its …

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Marketing Milestones: Building a Successful Lead Generating Engine

Marketing Roadmap – Design & Build it the Right Way Marketing always appears to be this huge challenge that we can’t quite wrap our heads around.  There doesn’t seem to be a clear beginning or end.  Do you fire up a Google Ad campaign? Design a new logo?  Reach out to current clients for feedback? …

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Digital Marketing Channels for Small Businesses

According to Pew Research Center, 85% adults are using the internet daily.  That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet?  Businesses need to consider all digital marketing channels in order to reach their customers.  Not only should businesses implement an array of digital marketing strategies for their …

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