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What is Dark Funnel Marketing?

In marketing, new terms pop up all the time. Likewise, we often wind up with multiple terms for the same problem. Until the issue becomes

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What is Done For Your Marketing?

In the world of business, marketing is the key to success. Without a solid marketing plan, it can be challenging to reach your target audience

Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is what are people Googling!? No worries, we know the answer to

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What is SEO?

Search Engine Optimization.  If only the answer was that simple.  SEO is the most popular term in the Digital Advertising world.  It’s important because it

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How To Solve 11 Common Challenges For In-House Marketing Teams

From Idea to Execution In today’s fast-paced business world, with constantly shifting digital marketing processes, it is an everlasting trial to continue to reach your target market effectively. As if keeping content on topic and fresh wasn’t already hard enough – now we have to contend with regularly shifting algorithms, market changes, trending topics and keywords, and a wide range of metrics. An in-house marketing team may be a no-brainer at first. You can be catered to the specific company’s needs, fine-tuned to the industry, and be quickly adaptable. The reality ends up being slightly different, and there are several

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Are you trying to sell to everyone? Strategize Your Buyer Personas

A common thread we hear when working with a new client is that they want to market to everyone. The assumption is that by narrowing in tone, branding, and marketing efforts you will exclude people from relating to your brand. We say differently! In fact, being more clear and concise with who you work with and why you work with them helps you achieve better results and higher conversions. You don’t need to exclude anyone. But you can find your people easier and really enjoy the customer relationships you have. Buyer Personas and the Marketing Net A buyer persona is

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What Quick Wins Can Do for Your Marketing

Who doesn’t love a Quick Win? It’s something our clients ask for all the time. They want fast results to big problems. And why wouldn’t you? Unfortunately, there’s a lot of marketing struggles out there that need a long-term plan to see real, lasting change. With that being said, we LOVE quick wins just as much as you do. Here’s a quick outline on how we define Quick Marketing Wins vs. Long Term Planning and some examples you can do TODAY to see improvements. Quick Marketing Wins vs. Long Term Planning Long-term planning and approaching your marketing with a growth

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