First Call IT Marketing Case Study Analysis
Montana Managed Service Provider
First Call Computer Solutions is an exceptional company comprised of individuals who prioritize higher ideals over profit. They excel in innovation, thrive on building meaningful relationships with clients and colleagues, and embrace challenges with adaptability and curiosity. Their culture is rooted in traditions and shared experiences, reflecting their commitment to uplift each other and the world. First Call Computer Solutions is not just an IT support company; they are dedicated to making a positive impact through innovation and meaningful connections.
Detailed Analysis of First Call IT's Marketing Case Study
Challenge:
First Call Computer Solutions was stuck with old branding, numerous microsites, and ineffective lead generation. They knew they needed a site redesign so we sat down and looked a few things.
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What were the pain points we were aiming to solve?
- The site was not producing leads.
- The brand was spread thin across numerous microsites leading to confusion among buyers.
- The site wasn’t being used by sales authorities because they were unaware or unable to use most of the pages.
- Out-of-date copy was damaging authority/trust.
What were the causes of their pain?
- No clear buyer personas.
- Convoluted buyer’s journey.
- Mismatched/inconsistent branding.
- Poor SEO targeting.
- Numerous microsites.
- No branded graphics.
What were the final goals we were hoping to achieve?
- Increase the number of leads.
- Improve lead conversions from both inbound and outbound leads (sales enablement).
- Improve brand recognition and authority
- Improve engagement rate.
- Reduce the amount of traffic specifically coming from people looking for a job.
The Plan: make a better impression
With the answers to these questions we were able to develop a strategic plan.
Design and Implementation
Before
After
Conclusion: So, what did we learn?
Branding authority is so important. Trends in SEO and marketing are always changing. Microsites & exact match URLs were a popular trend for a while but ultimately wound up spreading our brand too thin. It was a major overhaul to consolidate all of the social profiles and URLs but it led to stronger brand authority and a better user experience.
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