Searching for that secret weapon that will boost your business above and beyond your competitors?

You may think of SEO, marketing, and web development as three separate strategies; however, every successful business knows that these features work hand-in-hand to maintain sustainable growth. An SEO audit could help you in many more facets of your business than you ever expected. Learn how.

What is a Website SEO Audit?

Your website should work for you and provide a strong return on investment (ROI) during its lifetime.

Whether or not your website actually works to bring in clients depends on a number of factors. One of the most important features of a successful website is SEO.

SEO audits typically involve a close look at your Google Analytics. Google Analytics presents a copious amount of valuable data that an experienced SEO person will be able to derive value from.

Without delving too much into the details of analytics, off-page, and on-page SEO factors, we’ll look at a high-level view of what SEO audits reveal about your website’s performance.

Questions and Audit Answers

  • How are people finding me?
  • What are they doing once they find me?
  • Who is finding me?

SEO and marketing strategists take a look at a number of analytics to determine how people find and interact with your site. Each of these answers provides valuable insight into how you can improve your business and bring in more customers. Let’s start!

1. How are people finding me?

Not sure if your social media campaigns are working? Uncertain if people care about your blog? Wondering if people can easily find your “bid” or “contact” pages? Are people following through with those referrals from your partner programs?

An audit will be able to tell you if any of your marketing efforts are working and if you need to focus on improving your business marketing elsewhere.

How you can implement this:

  • Strengthen your social media campaigns
  • See which blogs get the best engagement and expand them
  • Find out if people actually check out your business through referral programs

How this will improve your business: Pick more effective marketing methods to improve the engagement of visitors on your site.

2. What are people doing on my website?

An SEO or website audit can determine how people enter and move through your site. For example, you could find out that a blog you wrote was bringing in a lot of new visitors to your site and whether or not they are going to your contact page right afterward.

How you can implement this:

  • Find out if you need to make your contact page easier to find
  • Determine if some pages aren’t engaging your customer

How this will improve your business: Create a clear brand story and marketing message that speaks to your customer and sells your service.

3. Who is finding me?

You may be surprised to learn that the kind of people you want to be working with, may not be the people who are finding you online. Analytics can provide demographic insights but also can determine if you are appealing to people outside of your state or region.

How you can implement this:

  • Look at your site to see if you want to appeal to more men or women or if the message is “too young” or “too old” for your target demographics
  • Determine if you’re targeting people in your area or if your content is too targeted to specific regions (i.e. I want to target Bozeman but it looks like my blogs are ranking in Butte)

How this will improve your business: You can re-evaluate who your company might benefit from working with and decide if rebranding would work better for your long-term goals.

SEO and site audits can present a lot of valuable insight into how your website is performing. Know exactly why and how people are leaving your site. From this, you can determine if your traffic doesn’t match your target demographic. You can also use this information to adjust how and to whom you market to in the future by updating your print materials (posters, business cards, flyers) and your social media posts.

Ask First Call about our web packages to find out more about how to use your SEO/site audit to grow your business.

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