A free 10-minute diagnostic for Montana business owners planning a website

Why Your Next Website Could Look Great And Still Not Work

Sixteen questions to answer before you sign with any agency, covering purpose, structure, design, and who owns what at launch. Ten minutes now can save you a rebuild later.

Cover of the Web Build Process Guide for Montana business owners

SOUND FAMILIAR?

You’re about to spend real money.
Do you know what it buys?

You’ve had the quotes. One agency talked about design for an hour. Another sent a template and a price. A third said they’d handle everything, which sounded good until you realized you didn’t know what everything was.

Somewhere in there is a website your business will live with for five years. It will decide whether people who find you trust you, and whether they call or leave.

Most Montana businesses that end up with a build that disappoints didn’t pick a bad agency. They went into the build without knowing which questions to ask, so the important decisions got made by default. This guide gives you the questions.

WHAT YOU’LL WALK AWAY WITH

Ten minutes from now, you’ll know

01

Which stage of your build is carrying the risk: purpose, structure, design, or launch and ownership

02

Whether you’re buying a website or a string of change requests

03

What to get in writing before the deposit: domain, hosting, files, and who owns them

04

The questions to put to your agency, in the order that matters

INSIDE THE GUIDE

A few of the questions inside

Who it’s for: Montana business owners planning a new site or a rebuild, and anyone mid-build who’s starting to feel like decisions are happening without them.


Who it isn’t for: developers. This is written for the person paying for the build, in plain language.

Can you name the single action you most want a visitor to take, and does your agency know it?

Do you know who owns the domain, the hosting, and the site itself when it’s finished?

Would the site load quickly and work cleanly on a phone, and is someone checking that before launch?

Is there a plan for what changes in the first year, or does the site launch and stop?

Inside pages of the Web Build Process Guide showing the Launch and Ownership questions and the next steps page

“They worked with me via telephone and team calls to determine what I wanted for content, design and use-ability. Even showed me how to make basic changes on the website myself (adding photos, etc) when it was completed. I couldn’t be happier with the service and professionalism I received. Well worth the investment.”

K&J Convention Services, Google review

WHAT HAPPENS AFTER

And if the guide raises questions?

Use it however helps: take the questions into your agency meetings, or check a build that’s already underway.

If you’d like an outside read before you sign, the guide’s last pages explain the MarketingStack Challenge: a free 30-minute conversation about your website plan or your current site, followed by a personalized report of recommended next steps. No pitch, no pressure, and the report is yours to keep.

Common questions

Yes. The Launch & Ownership questions matter most mid-build, while things can still be put in writing.

No. It tells you what a good answer sounds like, from anyone you ask.

Yes. The purpose, structure, and ownership questions apply regardless of who builds the site. Answering them first is what makes a DIY build succeed.

The guide lands in your inbox within a couple of minutes, followed by a short series of emails with next steps. Unsubscribe any time.

Cover of the Web Build Process Guide for Montana business owners

FREE DOWNLOAD

Read it before you sign anything

Honest clarity on what’s working, what isn’t, and where to focus next. 

Inside the report: