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Website Service Agreement Terms
Website Strengthen Program >>
Website feeling weak? If your marketing needs feel too heavy to lift, then you’re in the right place.
Our website strength program can get your business and brand in the zone with customized WordPress websites.
Establish a website that creates connections, builds trust, and delivers strong results.
Thank you for meeting with us.
Understanding Our Website
Service Agreement
During your initial meeting with our team, we likely covered some of the potential weaknesses your site may currently experience.
Your website has the potential to support your business.
It just needs the right coach to get focused on growth.
Let’s review what success looks like, some of the key functions we’ll need to address, and what you can expect when partnering with us.
- What is success from a website agency?
- What are the key functions of a successful website project and optimization service?
- What is included in an agreement?
- How do the fees work?
- What are the terms of the agreement?
- What is Digital Marketing Director?
- What is Digital Marketing Manager
- What is a Content Boss?
- Choosing a Website Agency?
What is success from
a website agency?
Strong Business Branding
Buyer Journey
Alignment
Website Security & Performance
Don't Set It
and Forget It
Strategic Steering & Reporting
Ongoing Strategic Improvements
Real Business
ROI
Functions of a Successful Website Build, Launch and Strengthen Program
What is included in a Website Build, Launch and Strengthen Program?
Branding Essentials & Strategy
- Core Message
- Standards
- Logo
- Font
- Tone
- Trust Elements
- Like Elements
Project Management
- Internal Kick Off Meeting
- Pre-Project Onboarding and Accounting/Billing Setup
- Project Planning
- Project Management
- Client Kick Off Meeting
- Regular Client/Project Meetings
- Status Reporting
- Risk and Schedule Management
Website Design and Build
- Custom Website Design Mockup with up to 2 revisions
- Website Build
- Responsive, Mobile Friendly
- Stock Image Sourcing/Licensing
- Content Migration Assistance
- New Copy Writing
- Utilizes limited 36-hour budget (see below)
- Social Media/Share Icons
- Go Live
Copy Writing
- Copy Writing Plan
- Pre-Launch
- Post Launch Year 1
- Year 2
- Year 3
- Copy Writing Execution
Search Engine Optimization (SEO)
- Pre-Launch SEO standards alignment
- Ongoing Copy Optimization
- Ongoing Technical SEO
- Analytics
- Reporting
- Excludes: Off page SEO
Central Services and Tools
- Use of Content Management System (CMS)
- Pre-Launch CMS Training
- CMS User Account Management
- Domain Name Renewals
- Website Hosting
- Backups
- Firewalls
- SSL for HTTPS traffic
Help Desk & Quickies
- Resolution of Central Services issues during First Call's operating hours.
- Website Display Issues on modern Google, Edge and Safari web browsers upon launch
- 36 Hours of Support Services & Website Improvements as defined during SEO and Site Performance Reviews & Executed by Content Boss / Digital Account Manager
Google Analytics, Auditing and Analysis
- Keyword analysis
- Traffic analysis
- Copy Writing Plan adjustments
- Technical SEO adjustments
Website and Account Management
- Relationship Management
- Copy Plan Management
- Schedule Management
- Brand Standards Management
- Help Desk / Quick Wins Management
- Analytics Management
- 3rd Party Management
- Results Management
Annual Steering Meeting
- Business:
- Where we were?
- Where we are?
- Where we are going?
- Websites:
- Where we were?
- Where we are?
- Where we are going?
- Search Engine and Other Technology Change/Trends
How do the fees work?
Pricing starts at $499/mo.
Some variables may increase this base line price. First Call’s team will work with you to get an estimate of your custom website project and provide a firm monthly price.
The agreement is billed monthly at the beginning of the month.
Credit Card, e-check or ACH payment is required
What are the terms?
The agreement term is 36 months with a no exit clause due to the heavy upfront costs incurred by First Call during the design, build and launch phases of the project.
What is a Digital Marketing Director?
Your Digital Marketing Director works with you during the initial phases of your website project to define the scope, estimate the price and aid you and the team through the site map. brand elements and site design.
Primary Roles:
- Scope of Work
- Site Map
- Brand Elements
- Design Iterations
- SEO Standards
- Annual Marketing Steering Meeting
What is a Digital Marketing Manager?
Your Digital Marketing Manager is the executor of your website strategy and your primary point of contact throughout your journey. The Digital Marketing Manager works closely with you to coordinate resources and hit those milestones!
- Relationship Management
- Copy Plan Management
- Schedule Management
- Brand Standards Management
- Help Desk / Quick Wins Management
- Analytics Management
- 3rd Party Management
- Results Management
What the heck is a Content Boss?
Both the search engines and your visitors crave well written copy that serves SEO demands and the needs of your visitors.
The Content Boss coordinates and collaborates with the team to deliver effective copy for your industry, company and target audience over the life of your website.
- Branding Alignment
- Voice / Tone Development
- Brand Standards Management
- Site Copy Development
- Ongoing Site Copy Plan
- Results Management
Choosing a Website Agency
We have a complete team of small business marketing professionals to meet all your needs.
- Digital Marketing Director
- Digital Marketing Manager
- Content Boss
- Graphic Designer
- Web Developer
- Central Hosting Services
Additionally we expect (and enjoy) a close relationship
We believe websites should not be set it and forget it. They require strategy, planning, execution, brand elements, SEO, copy, content, measurement, security and updates.
Do we have follow up scheduled?
Someone from our team is waiting to talk with you. Let’s get started on strengthening your presence today.
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Newsletter!
Ready to flex your marketing muscles? Join our newsletter for the latest marketing tip and tricks that pack a punch!