Digital Advertising

Digital Marketing Channels for Small Businesses

According to Pew Research Center, 85% adults are using the internet daily.  That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet?  Businesses need to consider all digital marketing channels in order to reach their customers.  Not only should businesses implement an array of

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Digital Advertising
Cassia Spurlock

Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid to dip their toes into the water because they don’t want to waste money on another marketing expense, they may not know anything about.  Fear not! Another First Call Web

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Digital Advertising
Cassia Spurlock

Online Advertising for Small Businesses

What is Online Advertising? Online Advertising is an ad promoted by a business through a variety of internet services.  Online advertising takes on many forms such as online marketing, Pay-per-click, internet marketing, digital marketing, digital advertising and my personal favorite, the annoying creepy service that follows you around your devices and channels.  That

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5 Things to Consider When Using Google Ads

Google Ads is a fickle beast and its algorithm changes constantly.  Not to mention all the new competitors entering and leaving the market, while fighting for your targeted keywords. These 5 simplified Google Ad recommendations will give you a general idea of what to keep an eye on with your

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Digital Advertising
Cassia Spurlock

Google Ads Explained for Small Business Owners

Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords.  The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?

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