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A brand guide helps establish clear guidelines for your marketing team on various aspects of your branding. It’s an invaluable resource that helps get everyone on the same page for a variety of elements related to your brand. Ready to get yours straightened out?
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A brand guide goes beyond just Logos and Font Stylings. A brand guide is a resource document that establishes tone of voice, core messaging, color palettes, and mood elements.
Think of some of the most recognizable brands in the world: Coca-Cola red, Nike swoosh, Starbucks, Apple.
These brands aren’t just defined by their logos. They also have a specific message, target audience, color scheme, and tone that they achieve through their marketing.
Even small companies can benefit from having consistency across their brand, creating recognition and trust among potential customers.
Brand guides are helpful for businesses that may need to work with marketing teams, social media specialists, copywriters, graphic designers, web developers, and more.
Brand books help clearly outline the guidelines that need to be followed across all digital marketing. Strong brands will have a clear brand guide to keep the Brand Integrity standardized.
Brand guides are also a valuable item to have when considering franchising or selling a business as it clearly outlines the basics of what makes your brand unique and recognizable.
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