A brand guide goes beyond just Logos and Font Stylings. A brand guide is a resource document that establishes tone of voice, core messaging, color palettes, and mood elements.

Think of some of the most recognizable brands in the world: Coca-Cola red, Nike swoosh, Starbucks, Apple.

These brands aren’t just defined by their logos. They also have a specific message, target audience, color scheme, and tone that they achieve through their marketing.

Even small companies can benefit from having consistency across their brand, creating recognition and trust among potential customers.