Professional Branding Services for Your Business
Many smaller businesses think of their brand as just their logo. While your logo is a great starting point for your branding basics, it certainly doesn’t stop there!
Personality
Reputation
Promise
Your brand is more than just a logo—it’s your company’s personality, reputation, and promise to your customers. It’s the way you communicate, the style of your socials, the personality that your company puts forward.
Organizations big and small can benefit from a strong brand guide. It aligns everyone around your unique identity and sets the foundation for long-term success.
Why You Need a Brand Guide
A brand guide isn’t just a fancy document – it is kinda fancy when we build it. It’s a strategic playbook that keeps your marketing, messaging, and visuals aligned—whether you’re talking to customers, collaborating with partners, or launching campaigns.
Here’s what a well-crafted brand guide covers:
Core Messaging
Who are you, what do you stand for, and how do you communicate that?
Tone of Voice
Whether you’re warm and friendly or sharp and professional, your tone needs to stay consistent.
Visual Elements
Think logos, fonts, colors, and even mood boards that capture the look and feel of your brand.
Target Audience
Defining your ideal customers helps tailor your messaging and campaigns.
Think Big—Even if You’re Small
You might be thinking, “Do I really need a brand guide if I’m a small business?” The answer is a resounding – hell yeah. Brands like Apple and Starbucks didn’t become household names by accident. Their success is rooted in consistency and clear communication across every customer touchpoint.
Even for small businesses, having a brand guide helps:
- Build trust and recognition among potential customers
- Create cohesion across marketing materials
- Streamline work with freelancers, marketers, and agencies
When to Get a Brand Guide
- If your business is working with social media specialists, copywriters, designers, or web developers, a brand guide is essential. You want to ensure everyone understands your brand and follows the same rules to maintain integrity.
- Brand guides are also invaluable for businesses considering franchising or eventual sales, clearly outlining what makes your brand unique.
Branding Essentials Package
In our Web-only small business packages, we offer a Branding Essentials beginner’s plan. Before we drive real change on your website, we strategize and strengthen your brand essentials to create a website that not only functions well but looks and sounds right.
Voice/Tone
Functional Focus
Buyers
Imagery
Comprehensive Branding Package
In our retainer projects, we work on Comprehensive Branding as an advanced strategy to further marketing focus. We take our Essentials package and supercharge it with added details such as:
- Color Palettes
- Applied Typography
- Archetypes
- Design System
- Taglines
- Graphics & Icon Sets
- Mission Vision Purpose
- Core Messaging
Let’s Get Started
We’ll work with you to define your messaging, tone, visuals, and more—resulting in a resource that keeps your brand strong, consistent, and unforgettable.
It’s time to take control of your brand’s future. Let’s get moving.