marketing

Comprehensive Marketing Audit Tools to Improve Your Online Presence Blog Post

In today’s digital age, having a strong online presence is essential for any business looking to succeed. With more and more consumers turning to the internet to research products and services, it’s important to make sure your online marketing efforts are effective and efficient. But how can you know for sure? That’s where a comprehensive …

Comprehensive Marketing Audit Tools to Improve Your Online Presence Blog Post Read More »

What is a Digital Marketing Audit and How to Perform One?

Table of Contents Introduction What is a Digital Marketing Audit? Why is a Digital Marketing Audit Important? How to Perform a Digital Marketing Audit – Analyze Your Website – Evaluate Your Social Media Presence – Review Your Email Marketing Campaigns – Examine Your SEO Strategy – Check Your Paid Advertising Campaigns – Assess Your Content …

What is a Digital Marketing Audit and How to Perform One? Read More »

How to do Competitor Analysis and Improve Your Online Presence

  Competitor analysis in digital marketing is a crucial aspect of staying ahead of the competition and understanding how your business stacks up. In today’s ever-changing digital landscape, it is essential to have a deep understanding of your competitors’ online presence and strategies. What are they doing right? What can you do better? Competitor analysis …

How to do Competitor Analysis and Improve Your Online Presence Read More »

What is Done For Your Marketing?

In the world of business, marketing is the key to success. Without a solid marketing plan, it can be challenging to reach your target audience and generate revenue. However, not all businesses have the time or resources to handle their own marketing efforts. This is where “done for you” marketing comes into play. In this …

What is Done For Your Marketing? Read More »

What Makes A Great Marketing Director? Tips, Traits, and Skills

The role of a marketing director is crucial in any company’s success. They are responsible for creating and implementing effective marketing strategies that align with the company’s goals and values. The position requires a unique blend of creativity, strategic thinking, leadership, and communication skills. But what exactly makes a great marketing director? In this article, …

What Makes A Great Marketing Director? Tips, Traits, and Skills Read More »

The Ultimate Guide to Structuring a High-Performance Marketing Team

As a business owner or marketing manager, building a top-notch marketing team is crucial for the success of your company. A well-structured marketing team can drive revenue, increase brand awareness, and support your overall business goals. But with so many moving parts and varying job roles, it can be challenging to determine the best way …

The Ultimate Guide to Structuring a High-Performance Marketing Team Read More »

5 Steps to Create a Marketing Strategy in 2023

A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it helps a business focus its …

5 Steps to Create a Marketing Strategy in 2023 Read More »

Marketing Milestones: Building a Successful Lead Generating Engine

Marketing Roadmap – Design & Build it the Right Way Marketing always appears to be this huge challenge that we can’t quite wrap our heads around.  There doesn’t seem to be a clear beginning or end.  Do you fire up a Google Ad campaign? Design a new logo?  Reach out to current clients for feedback? …

Marketing Milestones: Building a Successful Lead Generating Engine Read More »

The Customer Journey Marketing Hourglass

Sales funnels have been around since the first caveman sold the wheel.  Don’t fact check that.  Sales funnels consider the customer’s journey to a purchase decision.  It is typically something like this picture below with stages like awareness, interest, decision and action.    As customers go through the funnel stages, it’s natural to lose customers …

The Customer Journey Marketing Hourglass Read More »