marketing

5 Steps to Create a Marketing Strategy in 2023

A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it helps a business focus its …

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Marketing Milestones: Building a Successful Lead Generating Engine

Marketing Roadmap – Design & Build it the Right Way Marketing always appears to be this huge challenge that we can’t quite wrap our heads around.  There doesn’t seem to be a clear beginning or end.  Do you fire up a Google Ad campaign? Design a new logo?  Reach out to current clients for feedback? …

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The Customer Journey Marketing Hourglass

Sales funnels have been around since the first caveman sold the wheel.  Don’t fact check that.  Sales funnels consider the customer’s journey to a purchase decision.  It is typically something like this picture below with stages like awareness, interest, decision and action.    As customers go through the funnel stages, it’s natural to lose customers …

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