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The Customer Journey Marketing Hourglass

Sales funnels have been around since the first caveman sold the wheel.  Don’t fact check that.  Sales funnels consider the customer’s journey to a purchase

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How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you

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Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is what are people Googling!? No worries, we know the answer to

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Search Engine Optimization

What is SEO?

Search Engine Optimization.  If only the answer was that simple.  SEO is the most popular term in the Digital Advertising world.  It’s important because it

Google My Business Explained

What is Google My Business?  Google My Business is the tool to advertise your company on Google Maps and in more search results.  GMB allows customers to find

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5 Effective Marketing Tips for Managed Service Providers (MSP)

Marketing for Managed Service Providers or (MSPs as they are know in and around the industry) can be an overwhelming undertaking.  You know your business needs a digital marketing strategy, you feel your competitors breathing down your neck, you know that in order to grow you need to continually generate a steady flow of qualified leads. But how?  Where do you begin? Let’s talk about the five most effective marketing tips to get your MSP business in front of the right people at the right time.  Because when it comes down to it, digital marketing for your MSP business is

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What is Dark Funnel Marketing?

In marketing, new terms pop up all the time. Likewise, we often wind up with multiple terms for the same problem. Until the issue becomes mainstream enough to be picked up by an authority like Google, these terms can get very confusing. Dark Funnel Marketing has been popping up more recently and while I don’t know if this is the “official term”, it seems to summarize the idea nicely. While I always had an impression of what this concept was, I never pinned a name to it. I’m glad someone finally did. So, what is Dark Funnel Marketing and why

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Why isn’t Google finding my website?

“Why isn’t Google finding my business” is a question as old as Google.   You spent the time and money to make a website for your business. You selected the best photos and added information on the website about your product or service. You Google a search related to your company expecting it to show up, but you can’t find your website in any results. Unfortunately, creating a website isn’t enough to be competitive today. Ranking competitively depends on the type of business you are. SEO is often broken into segments including off-page and on-page SEO. Aside from that, you

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