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The Customer Journey Marketing Hourglass

September 26, 2021

Sales funnels have been around since the first caveman sold the wheel.  Don’t fact check that.  Sales funnels consider the customer’s journey to a purchase

SEO Tips: 5 Popular Analytics Tools

July 9, 2021

What is the purpose of my website?  A great question each small business owner needs to carefully consider when answering.  Knowing the purpose of your

Google Ads Explained for Small Business Owners

April 26, 2021

Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords.  The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?

Plumber Marketing

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Pay Per Click Ads

What is Done For Your Marketing?

In the world of business, marketing is the key to success. Without a solid marketing plan, it can be challenging to reach your target audience

Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is what are people Googling!? No worries, we know the answer to

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Search Engine Optimization

What is SEO?

Search Engine Optimization.  If only the answer was that simple.  SEO is the most popular term in the Digital Advertising world.  It’s important because it

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Where to Begin with Digital Marketing? Answer: Strategy

To start, what is Digital Marketing? Digital marketing is a form of marketing that uses electronic devices such as computers, smartphones, and tablets, as well as various digital channels, including social media, email, and websites, to connect with potential and current customers. The goal of digital marketing is to promote products and services using digital technologies in order to reach a wider audience and increase sales. This can include a variety of tactics, such as search engine optimization (SEO), content marketing, social media marketing, and email marketing. Digital marketing allows businesses to reach customers where they are and to engage

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What is “Know Like Trust” and why is it critical to your Marketing Strategy?

What is “Know Like Trust”? Ask someone what marketing is and what the goals of marketing, and you will get an array of answers. Some will go technical and talk about Google Ads, SEO, visitor acquisition, and retargeting. Others will talk about brand recognition and driving leads to the sales team. While they are not wrong, marketing covers a wide range of responsibilities and usually overlaps with other business departments (sales, advertising, human resources, etc.),they usually do not encompass the field at its simplest level. And that “Marketing is about getting people to Know, Like, and Trust your brand.” Marketing

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Top 10 Ways to Build “Know, Like & Trust” into Your Marketing Strategy

How to strengthen “Know, Like & Trust” around your brand If the goal of marketing was boiled down to three words they would be “Know Like Trust.” These 3 elements are the muscles of your marketing strategy. Exercising these muscles and building them over time will be a major factor in the overall success of your marketing campaigns. Get your audience to “Know” your business and your brand.  Then get that audience to “Like” your business and your brand.  Finally, build “Trust” between your audience and your brand. With Know, Like and Trust being established from the start, life for

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