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What is Dark Funnel Marketing?

In marketing, new terms pop up all the time. Likewise, we often wind up with multiple terms for the same problem. Until the issue becomes

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Google Ads Explained for Small Business Owners

Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords.  The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?

Election Website Build | Case Study

A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn’t uncommon

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Facebook Advertising Explained

Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals.  Many small businesses are afraid

Keyword Planner for Google Ads

The most common answer to questions nowadays is two little words.  Google it.  But what happens when your question is what are people Googling!? No worries, we know the answer to

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What is SEO?

Search Engine Optimization.  If only the answer was that simple.  SEO is the most popular term in the Digital Advertising world.  It’s important because it

Google My Business Explained

What is Google My Business?  Google My Business is the tool to advertise your company on Google Maps and in more search results.  GMB allows customers to find

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Are you trying to sell to everyone? Strategize Your Buyer Personas

A common thread we hear when working with a new client is that they want to market to everyone. The assumption is that by narrowing in tone, branding, and marketing efforts you will exclude people from relating to your brand. We say differently! In fact, being more clear and concise with who you work with and why you work with them helps you achieve better results and higher conversions. You don’t need to exclude anyone. But you can find your people easier and really enjoy the customer relationships you have. Buyer Personas and the Marketing Net A buyer persona is

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What Quick Wins Can Do for Your Marketing

Who doesn’t love a Quick Win? It’s something our clients ask for all the time. They want fast results to big problems. And why wouldn’t you? Unfortunately, there’s a lot of marketing struggles out there that need a long-term plan to see real, lasting change. With that being said, we LOVE quick wins just as much as you do. Here’s a quick outline on how we define Quick Marketing Wins vs. Long Term Planning and some examples you can do TODAY to see improvements. Quick Marketing Wins vs. Long Term Planning Long-term planning and approaching your marketing with a growth

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How to Consistently bring in New Leads for Your MSP: 4 Steps

In order to meet your business goals and continue to grow as a company, your Sales Funnel needs to be constantly replenished, churning a broad pool of names, emails and phone numbers into select number of paying, quality customers. For that to happen, your MSP company needs to have a set process for continuously bringing in new leads.  This requires a marketing strategy that leverages your industry expertise and knowledge as well as established, proven marketing methods. When it comes to marketing for your MSP company, start with these 4 simple steps to bring in and attract those new leads. 

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