Effective Marketing for Your MSP or IT Company

Marketing, what a pain.  We know because our parent company, First Call Computer Solutions, is a Managed Services Provider that serves clients around Montana.  

When it came to attracting the right clients, we were missing the mark.  

Business development was not in alignment with the marketing team, our solutions were not branded and sounded like every other IT company out there.  We were dumping money into SEO and paid ads.  

Nothing set us apart and we did not know where to go.

Then came Strategy & Milestone-based Marketing

All this time we were trusting our marketing functions to other agencies, assuming they had the expertise and tools in place to do the job right and deliver.  

In our MSP business, we have metrics and KPIs on which to measure ourselves and our success rate.

These marketing agencies had none!

We were just sitting around HOPING all these marketing dollars would pay off.

Focus on what Works & Measure Success

So we decided to implement our same standards for success and measuring that success into a Full Service Digital Marketing Agency, First Call Digital Agency.

Our strategies are custom tailored to the IT and MSP world.  We know your target audience.  We know your competition.

We know we can help take your business to WHERE YOU WANT TO BE.

Below, we put together an article that outlines the 5 Most Effective Marketing Strategies for MSPs for marketing your MSP company so users will engage and be inspired to take action!

Before you jump in, let us know if you'd like to continue learning about MSP & IT specific marketing strategies.

Now please enjoy the article and remember,
we are always available to talk!

Effective Marketing Strategies

Marketing For Your MSP & IT Company

Marketing for Managed Service Providers or (MSPs as they are know in and around the industry) can be an overwhelming undertaking.  You know your business needs a digital marketing strategy, you feel your competitors breathing down your neck, you know that in order to grow you need to continually generate a steady flow of qualified leads.


But how?  Where do you begin?


Let’s talk about the five most effective marketing tips to get your MSP business in front of the right people at the right time.  Because when it comes down to it, digital marketing for your MSP business is simply delivering the right message to the right people at the right time.  Easier said than done, however if you follow these strategies, and take it one step at a time, one goal at a time, then marketing becomes a process, a science, and not some black hole to through money into.

Let’s get started!

Tip #1: Websites Built for MSPs

First, you need a home base, a hub for your marketing efforts and to showcase your IT services to the world.  You need an online front office, otherwise know as a website.  Aside from outlining all your services and explaining who you are, your MSP website will be the center of your marketing solar system.

Remember for most potential leads, your website will be the first impression of your business.  Make it a good one.  Be sure to clearly identify your IT services, display your company’s culture, provide images of your offices, and reviews or testimonials are a huge help when it comes to turning a passive browser into a paying customer.


Include Calls-to-Action or CTAs such as “Learn More” or “Schedule Now” or “Download Your Guide Today!”  The goal of CTAs are to get people clicking, get people engaged with your website.  We do not want someone reading your content then hitting the back button and moving on because they did not have a clearly defined next step.


Of course you want the website to look good to people, but also make sure it looks good to Google.  This means focusing on strong, legitimate Search Engine Optimization practices.

Tip #2: SEO for Managed Service Providers

Meta data, title tags, H1 and H2’s; it can be easy to get lost in all the technical aspects of SEO for managed service providers.  So make sure that whoever is designing your website has a good understanding of what Google likes and doesn’t like to see on-page.  It’s easy to build a beautiful, sleek website with lots of pretty graphics, however if Google cannot see it, then what is the point?


Aside from all the technical aspects of SEO for MSPs (which there are some really great plug-ins to help with that, check out All in One SEO or Yoast for more information), content will be the biggest factor when it comes to separating you from your competition.


 Back in the day (in internet years, so like 6 or 7 years ago) anyone could pack their website full of keywords with no coherent narrative and boom… they are ranking #1 on Google!

"Do not give Google any reason to think you are a fake or scam-like business."

That is not the case any longer.  Google has smartened up (and continuing to do so!) and has realized that keyword stuffing provides no value to the end-user. 


Providing the highest-quality user-experience has become one of Google’s main goals.  Happy User = Happy Google (and Happy Google Executives).


So when crafting MSP content for your website give the people what they want.  After all, you are the expert in your field, provide value!  Think of what your potential customer might be typing into Google, think of what questions they may have and then answer them!


Moreover, there is a whole other side of SEO, the off-site SEO.  This is where you want to make sure your business is listed in the most important directories across the internet.  You definitely need to create and verify a Google My Business listing, and while you are at it, create a Facebook page too.  It is important to keep all your business information consistent across the web, especially your business Name, Address and Phone Number (aka NAP).  Do not give Google any reason to think you are a fake or scam-like business.


There is plenty more to do when it comes to SEO, so be sure to build a solid foundation from the start.

Tip #3: MSPs and Social Media

Another way to help bolster your SEO and overall marketing efforts for your MSP company is to get active on the appropriate social media platforms.  I say “appropriate social media platforms” because it is easy for a marketing agency to tell a client “post on Facebook once a week.”  That is “doing” social media, but is that where your clients are?  Do people interact with your posts?  Is it a waste of time?


So before you begin with blasting off Instagram stories, do your market research, figure out where your ideal customers are browsing.  Dig into what type of content is valuable to them.  This will make your experience with social media much more effective and in turn, more enjoyable for your marketing team.


And keep your voice personal.  They call it a “social” network for a reason.  People want to see that you are a real company, with real employees and not just some outsourced, anonymous internet company.  If all else fails, post cat videos.

Tip #4: Reviews & Online Proof of Life

As mentioned above, providing that proof that you are a real MSP business with real people running it, reviews are a great way to garner that social proof that is so important when it comes to beating out your competition.  Google reviews, Facebook reviews, Amazon reviews, people love their reviews!  In this anonymous, treacherous world of online browsing, reviews are a safe haven where consumers feel they are hearing from another real person.


Start gathering reviews as soon as you can.  Reach out to your current contact list.  Ask business partners and clients to let you know how you are doing (don’t be afraid to provide them with a link directly to your Google My Business page!).  Then make sure that, moving forward, you have a system in your place to gather feedback throughout your client’s lifecycle.


Get reviews wherever you can, but for SEO and general conversion factors, focus on building up those Google reviews.  These help with your rankings and almost everyone in the world uses Google, not so sure about Yelp anymore..


Tip #5: Measure Your Marketing Success

If you are going to have any success marketing your MSP business, you will need to set up some clearly defined metrics in which to measure that success.  These metrics can be Google rankings of Contact form fills on your website or website traffic or consultations per month, just have goals. 


Other MSP marketing agencies like to keep their clients in the dark, fire over a white-labeled report once a quarter and keep cashing your checks each month.  Metrics, measurements, and goals scare most agencies.  It puts pressure on them to provide results and be transparent about their services. 


And that will be your bonus tip:  When looking for a marketing agency to help with marketing your MSP business, be sure to inquire about how they will measure success. 


At First Call Digital Agency, we start any MSP marketing campaign with strategy first.  We want to know what success looks like to our clients, then we set goals accordingly.  Ranking #1 on Google for your primary keyword is great, but if your goals are to build a contact list of high-level decision makers, that ranking means nothing.


Think about where your MSP company is today.  Where do you want to be in 6 months?  Where do you want to be in 5 years?  We would love to hear about your business’s goals and provide some insight on how you might get there through digital marketing.  Thank you for reading for those that got here!

Your First Step:

Let's get in touch.  What are you doing right?  What's in need of serious improvement? Let our Expert help sift through the noise with you.


Fill out the info below as best you can and we will be in touch within 24 business hrs:


Check out our latest blogs