MSP Growth Program
We don’t just market your business—we strengthen your growth. Our transformative marketing solutions align marketing efforts with leadership, business development and service delivery, turning them into powerful growth drivers for MSPs.
Is your current thinking working?
Reframing growth
How do we help you achieve it?
- What is success from the “Marketing Department”?
- What are the key functions of a successful “Marketing Department”?
- What is included within an MSP MRR Growth agreement?
- How do the fees work?
- Onboarding (and or Offboarding) V+TOPA
- Recurring
- What are the basic terms of the agreement?
- Fractionalized Marketing Specialists
C-Suite Alignment
Vision
Almost all the trouble we as entrepreneurs get ourselves into is trying to sell someone on something we are not sold on ourselves — or selling them something that isn’t clear to those that have to make it happen.
Is your MRR growth vision clear?
- Purpose: What do you want to accomplish? Why?
- Importance: What is the difference this will make? What impact will it have?
- Ideal outcomes: What does the completed project look like? What are the outcomes?
- Success Criteria: What specific results must be trust for this project to be a success?
- Best Results: What’s possible if you take action?
- Worst Results: What’s at risk if you don’t?
Ready to strengthen your vision?
(our CEO to your C-Suite)
If you aren’t 100% committed to your vision—and if it isn’t clear enough for everyone to rally behind—no marketing firm, sales team, or management member should.
Your first step?
Clarify exactly what you want, why it matters, and how you’ll measure success. Then, invite only those who share your commitment and drive to support you.
Growth Strategy, Plan & Execution
Growth Maturity Level (GML) Concept
Gaining maturity, 90 days at a time
- Are you able to transform your clients to 100% maturity spanning IT, voice, cybersecurity, operational adoption in 90 days? 1 year? 3 years?
- Are you able, or have you been able with any other key function in your MSP delivery system to get that in the top quartile of all other MSPs within 90 days? 1 year? 3 years?
We are committed to working with you transforming your growth over 3 years, helping you mature in all levels every 90 days as part of your team.
We can only be successful if you are committed --
are you?
Do you want an MSP client who doesn’t want to invest in their infrastructure? Security controls? Line of business applications? Attend QBRs? Work towards alignment? For the next 3 years?
Marketing Foundation
- Marketing strategy is clearly defined and understood by the sales, marketing and delivery team?
- Marketing is clear on what it must accomplish in the next 12 months?
- Marketing has a plan for the next 90 days?
- Marketing has the people, process, tools for inbound marketing?
- Marketing has the people, process tools for outbound marketing?
- Marketing has commitment from other lead generators (hunter(s), CAMs/vCIOs/Farmers, C-Levels) to being part of marketing and lead generation?
- The team is integrated, accountable and has a meeting / reporting rhythm?
- The brand is clear, well documented and looks, sounds and feels the way the team wants it?
- There are supporting graphics, photography, videography that support the brand and can be used broadly?
- Website is aligned with the brand, total addressable market, target customer profile and best practices (SEO, Security, Content, forms, Analytics, etc.)?
- Social media is aligned with brand, content plan, and posts regularly to create know/like/trust?
- Newsletter is aligned with brand, content plan and puts out know/like/trust content monthly?
- Google My Business is aligned with brand and best practices?
- There is a positive online reputation to build from?
- Analytics and reporting are in place to identify trends and the team takes action accordingly?
Tech Stack
Marketing Qualified Leads Definition
People who know you, people who don’t know you - engaging with your people or with your content.
Marketing Funnel
Awareness/ Consideration/ Decision: High Value Discovery Meeting or Sales Process
Sales Qualified Leads
Qualified people who have pain and want to enter your sales process.
Sales Funnel
Pain/ Solution/ Money/Decision
Lead Generation
Where do the MQL’s come from?
What are the campaigns:
Every 90 days:
plan the work
work the plan
do the things
be accountable
Your new funnel will look
like this as you gain maturity:
Business Foundation
Marketing Foundation
Team Marketing
Discovery Meetings
Sales Funnel
Team Sales / Sales Process
Alignment
What are the key functions of a successful "Marketing department?"
What is included within an MSP MRR Growth agreement?
Total Online Presence Audit (TOPA)
Audit and Analysis:
- Why do we need marketing?
- Analytics & SEO
- Keywords & Rankings
- Social Media
- Reputation
- Competitors
- Executive Presentation
- Recommended Sitemap, Milestones, Schedule & Digital Marketing Retainer Fees
Strategy, Tactics and Schedule (STS)
- Strategy, Tactics and Schedule (STS): Define where you are going, how, and what happens when.
- Marketing Calendar – Annual with quarterly updates
- Campaign Planning
Tactics Planning - Annual Marketing Steering Meeting
- Quarterly Marketing Steering Meeting
Branding and/or Brand Make Overs (BMO)
Brand Guide document creation and maintenance
- Core Message
- Tag Line
- Voice/Tone
- Color Palette
- Type Faces
- Mood Elements
- Trust Elements
Add-ons (separate fees apply)
- Logo Design
- Custom Graphics
- Business Cards
- Brochures
- Signage
- Event Materials
Tactics & Campaigns (T&C)
Customer may opt in or out of recommended campaigns each quarter. Number, type and scope of campaigns will impact monthly retainer fees.
Content Campaigns
- Local SEO
- SEO Authority
- Newsletter
- Social Media
- Video
- Reputation (reviews, testimonials, case studies)
- Employee Recruitment
- Other Authority
- Email Campaigns
- Nurturing Campaigns
Paid Advertising
- Google Campaigns
- Facebook Campaigns
- LinkedIn Campaigns
- Other Digital Advertising
Design, Build, Launch (DBL)
- Website DBL
- Google My Business DBL
- Social Media Company Presences DBL
Sales & Prospecting Coaching (separate fees apply)
- Business Development Planning
- Business Development Coaching
- CRM Implementations & Training
Help Desk & Quick Wins
- Fixing Website Issues
- Basic Moves/Adds/Changes
Add-ons (separate time and material fees apply)
- Quick Wins
- Small Digital Marketing Projects requiring less than 12 hours of work (larger one-time projects will be fix-bid)
Central Services
- Use of Content Management System (CMS)
- Pre-Launch CMSTraining
- CMS User Account Management
- Domain Name Renewals
- Website Hosting
- Backups
- Firewalls
- SSL for HTTPS traffic
Account Management
Digital Marketing Director
- Formal Strategy and Planning
- Informal Strategy and Planning
Digital Marketing Manager
- Relationship Management
- Campaign Management
- Tactics Management
- Schedule Management
- Brand Guide Management
- Help Desk / Quick Wins Management
- Analytics Management
- Results Management
How do the fees work?
Total Online Presence Audit (TOPA)
The TOPA is a one-time fee. This is charged upfront and must be paid before work begins.
The TOPA is typically completed and presented to the client 14-21 days after project kick off meeting. All findings and recommendations are provided to the client.
Following a TOPA, a proposal is presented for a Digital Marketing Retainer Agreement which the customer can accept or decline.
Digital Marketing Retainer Agreement
Base Fee: The minimum monthly retainer is $2,500/mo. and covers ongoing:
- Auditing and Analysis
- Strategy and Planning
- Branding Guide Maintenance
- Key Digital Property Maintenance
- Help Desk
- Central Services
- Account Management
Base Fee + Recurring Add-ons: $2,500/mo. to $5,000/mo. depending on the number, type and scope of the customer’s managed marketing tactics and campaigns.
What are the Terms?
Retainer agreements have a 12 month term with variable pricing depending on the number, type and scope of the customer’s managed marketing tactics and campaigns.
Do Retainer Fees cover 3rd Party Costs?
No, 3rd party costs incurred from Advertisers, Contractors, Graphic Design, and Specialized Tool Subscriptions will be billed separately.
Choosing a Website Agency
We have a complete team of small business marketing professionals to meet all your needs.
- Digital Marketing Director
- Digital Marketing Manager
- Content Boss
- Graphic Designer
- SEO Specialist
- Digital Advertising Specialist
- Web Developer
- Central Hosting Services
- Business Development Coach
Additionally we expect (and enjoy) a close relationship.
We want to work as your marketing department, not as your marketing agency or vendor.
We deliver quick wins where we can while also taking the long view to ensure the end result is a predictable know/like/trust marketing engine that produces predictable results.
Ready to strengthen your vision?
(our CEO to your C-Suite)
If you aren’t 100% committed to your vision—and if it isn’t clear enough for everyone to rally behind—no marketing firm, sales team, or management member should. Your first step? Clarify exactly what you want, why it matters, and how you’ll measure success. Then, invite only those who share your commitment and drive to support you.