First Call has helped plumbing companies like yours grow their business by creating high-performing websites that leave lasting impressions.

Are you ready to improve your business and generate new plumbing leads?

This case study outlines how First Call achieved the following for one of our plumbing clients:

  • First page rank for dozens of high-value keywords
  • A responsive, branded site that helps them gain new leads everyday
  • Improve traffic and organic visibility

Several leads per week

Thomas Plumbing reports receiving leads several times a week from their website. This kind of engagement isn’t surprising based on their overall SEO performance.

Thomas Plumbing has seen steady growth in their pageviews (20% per year) and has added hundreds of keywords to their rank each year. Their site performs well for both speed, local SEO, and organic SEO. These factors plus a highly converting site create the perfect combination for getting plumbing leads. 




Thomas Plumbing’s website incorporates key elements of their logo including the signature red and big, clean letters. We set a clear brand with the design.



After preliminary keyword research, we worked in the necessary technical SEO to their site for great ranking. They now rank for over 800 relevant keywords to their industry.



We launched Thomas Plumbing’s new website in October of 2018 with a clean, easy-to-navigate, responsive design.



Thomas Plumbing signed on for our our Gold package which offers ongoing SEO work. This allowed us to continue to improve their website & SEO over time for best results – seeing increases in impressions each year.

Our process

Each and every First Call website goes through a thorough onboarding process to ensure we are aligning the web build and digital marketing with our client’s goals. For most of our plumber clients, they want the same thing: more plumbing leads.

It’s simple: They want their phone to ring!

In order to achieve that we focus our web design on a couple things:

  • Keyword research & optimization for the best keywords for their target demographics (i.e. new home plumbing, plumbing repairs, water heater replacement, etc.)
  • Clear calls to action to encourage site visitors to call or submit to a form
  • Branding and personalization to align the design with the personality of the company
  • Technical SEO planning such as semantic tags, URL strategy, site architecture, content strategy, image optimization, and more
  • A responsive design that works for any device
  • Site speed for best user experience

The results? Thomas Plumbing ranks highly for nearly 800 relevant plumbing keywords in the Missoula area, giving them over 50,000 impressions a year from Google searches.


First Call has helped other plumbers like you grow their business through effective SEO, branding, marketing, and web development efforts.

We can help you, too!

See other case studies we’ve put together showing our success working with Plumbing Companies just like yours.