Content is king. It always has been and it probably always will be. But how do you make your content valuable to your customer? How do you create content with a purpose? How does your content sell your product or service?
Too busy to create content?
Whether it’s the articles that make up the foundation of your website or the ongoing content that helps boost your SEO and promote your products, strong content is vital.
But writing curated, SEO content that sells is overwhelming for any business owner with a ton of other things on their plate. Ignoring the need for fresh content doesn’t make it go away!
You just need a team of content writers on your side to take the pressure off of you.
Content That Sells
Content strategy starts with your messaging.
- Who is your customer?
- What are they looking for?
- What are their pains?
- Who have they worked with before?
Good content hones in on your brand and makes that message clear to your customers.
Our goal when we create content for your website is to help your customer feel confident in choosing you for their product or service.
Does your content need a boost?
Businesses that work with First Call see higher conversions, better traffic, and more customers over time. Why? Because from the beginning, our content is written to sell. Is your content written to sell? Ask yourself these questions:
- Who is your target customer?
- Does your content make sense to them?
- Do you have a strong message on your site?
- Do you know your brand?
- Why should your customers trust you?
- What are your company’s core principles?
Not sure about any of the above? It may be time to schedule a digital marketing assessment with a web professional. We help business like yours create better content, attract new customers, and grow their business.
Wish your Google Analytics looked Better?
Creating a beautiful website is only half the battle. Making sure the content that goes on your website makes sense and works well is the second summit. Content marketing is what SEO and marketing experts call “King”. And it isn’t going anywhere. If your information online is making people bounce or exit from your website without a second glance, then you probably need to re-evaluate your Information Architecture.
What is Information Architecture?
People are complicated. And how we market to them changes all of the time – especially with the advent of new technology. When was the last time you read up on how the average Smartphone user interacts with information on the internet? Learning how people interact with your website is a science. Knowing how to keep them engaged is a skill. It’s our job to climb inside the head of online searchers and structure your information to create a user experience they will love and engage with.
Does your website’s information make sense to your customer?
Poor analytics indicates that either you are attracting the wrong kind of client (high exit rates) or your content isn’t engaging them (high bounce rates). Or worse, you don’t have any traffic at all. Here are some questions to ask yourself about your current website:
- Is my site showing steady growth?
- Is my phone ringing?
- Is my business growing?
- When was the last time I updated my site?
- How old is my website?
- How fast is my website?
- Is my marketing message clear?
Not sure about any of the above? It may be time to schedule a digital marketing assessment with a web professional. A few tweaks and you could be seeing results like these.
Do you have a content marketing strategy?
A content marketing strategy helps you plan what content you need, when you need it, and where it would best serve your goal to gain new customers. First Call helps make this process super easy for business owners.
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– Monte Turner, Mineral Community Hospital