What is a brand guide?
A brand guide goes beyond just Logos and Font Stylings. A brand guide is a resource document that establishes tone of voice, core messaging, color palettes, and mood elements.
Think of some of the most recognizable brands in the world: Coca-Cola red, Nike swoosh, Starbucks, Apple.
These brands aren't just defined by their logos. They also have a specific message, target audience, color scheme, and tone that they achieve through their marketing.
Even small companies can benefit from having consistency across their brand, creating recognition and trust among potential customers.
Do I need a brand guide?
Brand guides are helpful for businesses that may need to work with marketing teams, social media specialists, copywriters, graphic designers, web developers, and more.
Brand books help clearly outline the guidelines that need to be followed across all digital marketing. Strong brands will have a clear brand guide to keep the Brand Integrity standardized.
Brand guides are also a valuable item to have when considering franchising or selling a business as it clearly outlines the basics of what makes your brand unique and recognizable.
Get Branded with a Clear Brand Guide
Strengthen your brand’s image and get all of your resources on the same page with a brand guide.