Web Development, Marketing & SEO Articles 

Digital Marketing Channels for Small Businesses

Digital Marketing Channels for Small Businesses

Digital Marketing Channels for Small BusinessesSeptember 13th, 2021 | Digital MarketingMarketing Website   Content Program Search Engine Optimization   Social Media   Email Marketing   Reputation Management Paid Lead Generation Analytics ReportingAccording to Pew...

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Marketing Articles

How often should I blog?

How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...

How do I generate content ideas for my website?

How do I generate content ideas for my website?

Everyone knows that website content is a key ranking factor in search engines. The challenge is knowing what to write and how to structure it for your audience and for search engines. Coming up with ideas and content can be exhausting. Many businesses start out with...

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

It’s no secret that social media can be a powerful tool to drive traffic to your website. But do you know the best methods? And do you know how to tweak those best methods in clever ways that are not being used by everyone? Here we share a few sneaky tricks for...

5 Things to Consider When Using Google Ads

5 Things to Consider When Using Google Ads April 29th, 2021 | Digital AdvertisingGoogle Ads is a fickle beast and its algorithm changes constantly.  Not to mention all the new competitors entering and leaving the market, while fighting for your targeted keywords. ...

Google Ads Explained for Small Business Owners

Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords.  The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?

Should I write my own website content/blogs?

It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...

What is information architecture (and why should you care?)

Every industry has a wealth of buzz words that can be confusing, and the web development landscape is no different. One of those buzz phrases in the web world is “information architecture.” What does that even mean? And why should you care? The genesis of information...

How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...

How do I generate content ideas for my website?

Everyone knows that website content is a key ranking factor in search engines. The challenge is knowing what to write and how to structure it for your audience and for search engines. Coming up with ideas and content can be exhausting. Many businesses start out with...

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

It’s no secret that social media can be a powerful tool to drive traffic to your website. But do you know the best methods? And do you know how to tweak those best methods in clever ways that are not being used by everyone? Here we share a few sneaky tricks for...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

Rethinking your business due to COVID-19? Consider this first…

The implications of COVID-19 are forcing a lot of small businesses to re-evaluate their business model. What our future customers need and want from us has – at a minimum – been modified. In some instances, it’s changed completely. Small businesses need to really...

WEB DESIGN & DEVELOPMENT

What do intelligence, intuition, and web design all have in common?

What do intelligence, intuition, and web design all have in common?

Forbes contributor, Bruce Kasanoff, recently wrote Intuition is the Highest Form of Intelligence, which asserts, well, that intuition is the highest form of intelligence.  When he really got my attention though, is when he talked about web design. Kasanoff writes, “In...

Considering a new website? The truth about your options…

Considering a new website? The truth about your options…

Websites, particularly in the COVID era, are our main source of communication with our current and would-be customers. All of us business owners and managers should be scrutinizing our websites and analyzing if our messaging is aligned with what our customers are...

Insider secret: How web developers estimate websites

There can be a pretty big difference between the cost of a “Do-it-yourself” website and having a website professionally designed, built, launched, and maintained. If you’ve ever wondered why that is, here is your answer… Navigation Design Expanded functionality...

Small Business: Are websites worth the investment?

Small Business: Are websites worth the investment?

This is a valid question, asked by many (if not most), small business owners. Websites, done correctly, are not a small investment. So are they worth it? The reality, whether we like it or not, is that small businesses can’t afford to NOT have a website. The way we...

Complete Beginner’s Guide to Information Architecture

Complete Beginner’s Guide to Information Architecture

There’s one curial concept that often gets overlooked and misunderstood. If you’re familiar with user experience (UX) design, you probably know what we’re talking about. Otherwise, you might be wondering “what is IA anyway” and we feel you. Right off the bat, you...

Election Website Build | Case Study

A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn't uncommon for the sheer amount of information that an election department needs to present to become...

What should my web package cover once my new website is launched?

It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone...

How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

How long should it take to finish my website?

One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate answer to...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

A glossary of web developer terminology

Most folks in the tech industry use a host of words and acronyms that are not widely known outside the tech world. Web developers can be some of the worst offenders, which can be very frustrating to web clients. Here we have put together a list of words that brave...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

My web developer abandoned me. Now what?

If your web developer has abandoned you, first of all, let me say I am deeply sorry. Unless you have experienced this, it’s difficult to understand how frustrating and stressful this can be. The truth is this happens. A lot. Way more than it should. When I talk to...

Is this domain renewal legit or is it a scam?

At First Call Web, we get asked this question several times a year… The Domain Renewal Notice This is how this scenario typically plays out… A web client receives a domain renewal notice. They call or send in an email questioning the legitimacy of the renewal notice....
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PLUMBER MARKETING

Plumbers: How to get the RIGHT customers and retire early

If there is one thing I hear consistently from plumbers, it’s that they are busy, busy, busy. Too busy. But what I also know from visiting with plumbers is that many of them are spending a significant amount of time and resources on the wrong job, with the wrong...

Plumbers: This hack will help you recruit top notch talent

After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...

Should I write my own website content/blogs?

It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...

Plumbers: What are Google Local Service Ads and should you invest in them?

Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...

How do I keep up with SEO trends?

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

Plumbers: Here is why your competitors are getting more business

If you are a plumber, you may have wondered why other plumbers seem to be getting all the business, or at least the lion’s share of it. Of course there are several contributing factors, the most obvious ones being the size of the organization and difference in...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

Plumbers: Why marketing matters, regardless of how busy you are

You’d be hard-pressed to find a busier group of people than plumbers. Plumbing issues at a minimum can wreck your day, and at a maximum, they can ruin your largest investment – your home. I call plumbers all the time to ask if I can help them with marketing questions,...

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...
Plumbers: Here is why your competitors are getting more business

Plumbers: Here is why your competitors are getting more business

If you are a plumber, you may have wondered why other plumbers seem to be getting all the business, or at least the lion’s share of it. Of course there are several contributing factors, the most obvious ones being the size of the organization and difference in...

Election Website Build | Case Study

A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn't uncommon for the sheer amount of information that an election department needs to present to become...

Plumbers: Here is why your competitors are getting more business

If you are a plumber, you may have wondered why other plumbers seem to be getting all the business, or at least the lion’s share of it. Of course there are several contributing factors, the most obvious ones being the size of the organization and difference in...

Google Core Web Vitals Update: What Is It and What To Do About It?

Google Core Web Vitals Update: What is it and what to do about it? October ___, 2021 | SEOThe world of search engine optimization is an ever-changing puzzle. It can feel overwhelming to tackle the SEO of your website, but it doesn't have to! Come along as we explore...

What is SEO?

What is SEO? July 26th, 2021 | SEOWhat are Search Engines?   Why is SEO important to my business?   Keyword Research for SEO   On-Page Optimization   Off-Page Optimization   How do you track SEO? What are simple steps to improve your SEO?   Who can help me with my...

Google My Business Explained

Google My Business ExplainedJune 23rd, 2021 | Local SEOWhat is Google My Business?   How to set up your Google My Business listing?   How to manage your Google My Business listing?   How do you gain more Google Reviews?   Who should manage your Google My Business...

Google Analytics Dashboards

Google Analytics Dashboards Explained May 25th, 2021 | SEOWhat is a Google Analytics Dashboard?   How to create your own Dashboard?   What is a Dashboard widget?   How to clone Dashboard Widgets?   How to customize your Google Dashboard?   Dashboard ResourcesAnyone...

Should I write my own website content/blogs?

It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...

How do I keep up with SEO trends?

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Do you have a Google My Business Listing Yet?

If you don't know what I'm talking about then you're missing out on one of the best (and easiest) Local SEO for Small Business factors. A Google My Business (GMB) listing is easy to create, gives you a great opportunity to market your business, gather reviews, and...
The Why, Where, and How of Getting Online Reviews

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Do you have a Google My Business Listing Yet?

Do you have a Google My Business Listing Yet?

If you don't know what I'm talking about then you're missing out on one of the best (and easiest) Local SEO for Small Business factors. A Google My Business (GMB) listing is easy to create, gives you a great opportunity to market your business, gather reviews, and...

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