Web Development, Marketing & SEO Articles
The Customer Journey Marketing Hourglass
The Customer Journey Marketing HourglassSeptember 27th, 2021 | Digital MarketingSales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer's journey to a purchase decision. It is typically...
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Marketing Articles
Google Ads Explained for Small Business Owners
Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords. The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?
Should I write my own website content/blogs?
It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...
What is information architecture (and why should you care?)
Every industry has a wealth of buzz words that can be confusing, and the web development landscape is no different. One of those buzz phrases in the web world is “information architecture.” What does that even mean? And why should you care? The genesis of information...
WEB DESIGN & DEVELOPMENT
How long should it take to finish my website?
One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate answer to...
5 Signs your website is old and what to do about it
While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...
A glossary of web developer terminology
Most folks in the tech industry use a host of words and acronyms that are not widely known outside the tech world. Web developers can be some of the worst offenders, which can be very frustrating to web clients. Here we have put together a list of words that brave...
Is my website responsive (and why it matters – A LOT)
So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...
My web developer abandoned me. Now what?
If your web developer has abandoned you, first of all, let me say I am deeply sorry. Unless you have experienced this, it’s difficult to understand how frustrating and stressful this can be. The truth is this happens. A lot. Way more than it should. When I talk to...
Is this domain renewal legit or is it a scam?
At First Call Web, we get asked this question several times a year… The Domain Renewal Notice This is how this scenario typically plays out… A web client receives a domain renewal notice. They call or send in an email questioning the legitimacy of the renewal notice....
PLUMBER MARKETING
Plumbers: What are Google Local Service Ads and should you invest in them?
Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...
Plumbers: This hack will help you recruit top notch talent
After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...
What kind of website do I need for my small business?
You’ve decided your business needs a new website. Perhaps you have a new business, or perhaps your existing website needs a complete overhaul because the design and messaging is outdated. Making this decision is one thing, but the next steps can feel very...
When web design fails — and how to fix it
So you have a brand new website but it is not meeting your traffic and conversion expectations or an older website that isn't performing any longer. There are several reasons this can happen but one of the most common reasons is a failed web design. How does this...
SEO
Should I write my own website content/blogs?
It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...
How do I keep up with SEO trends?
The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...
An SEO Expert’s 5 Favorite WordPress Plugins
CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...
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