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Marketing Articles
Rethinking your business due to COVID-19? Consider this first…
The implications of COVID-19 are forcing a lot of small businesses to re-evaluate their business model. What our future customers need and want from us has – at a minimum – been modified. In some instances, it’s changed completely. Small businesses need to really...
The one goal every website MUST accomplish, regardless of your business
What is the ONE goal every single website on the internet needs to achieve, regardless of the business type and size? A few logical answers to this question might center around phone calls, submitted forms, and sales. Logical answers, yes, but are they correct? Nope....
Don’t spend a dime on a new website until you can answer these questions
You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
WEB DESIGN & DEVELOPMENT
Is this domain renewal legit or is it a scam?
At First Call Web, we get asked this question several times a year… The Domain Renewal Notice This is how this scenario typically plays out… A web client receives a domain renewal notice. They call or send in an email questioning the legitimacy of the renewal notice....
What do intelligence, intuition, and web design all have in common?
Forbes contributor, Bruce Kasanoff, recently wrote Intuition is the Highest Form of Intelligence, which asserts, well, that intuition is the highest form of intelligence. When he really got my attention though, is when he talked about web design. Kasanoff writes, “In...
Considering a new website? The truth about your options…
Websites, particularly in the COVID era, are our main source of communication with our current and would-be customers. All of us business owners and managers should be scrutinizing our websites and analyzing if our messaging is aligned with what our customers are...
Don’t spend a dime on a new website until you can answer these questions
You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
PLUMBER MARKETING
A Quick Guide to High-Performing Plumbing & Heating Websites
As a plumber in Montana, you may find that even though you live in a smaller town, you're still competing against dozens of other plumbers. How do you get a competitive edge on other plumbers in your area? Of all the marketing channels you can pick to get your...
A glossary of web developer terminology
Most folks in the tech industry use a host of words and acronyms that are not widely known outside the tech world. Web developers can be some of the worst offenders, which can be very frustrating to web clients. Here we have put together a list of words that brave...
Plumbers: Too busy for marketing? Save time with these marketing hacks
“Who has that kind of time?” This is the typical response small businesses, and especially plumbers have when talking about the maze of online marketing. This is with good reason! Plumbers are busy with repairs, installation, sales, commercial, and remodeling...
Don’t spend a dime on a new website until you can answer these questions
You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
SEO
A layperson’s guide to understanding Google Analytics
The GA dashboard can look intimidating to folks who just want a basic understanding of their website traffic. There are many categories of data and lots of information. The truth is, you don’t need much of what is in the dashboard to have a basic understanding of your visitors’ behavior. In this article, we are going to give you just a few basics to get started.
