Web Development, Marketing & SEO Articles
Plumbers: How to get the RIGHT customers and retire early
If there is one thing I hear consistently from plumbers, it’s that they are busy, busy, busy. Too busy. But what I also know from visiting with plumbers is that many of them are spending a significant amount of time and resources on the wrong job, with the wrong...
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Marketing Articles
What is information architecture (and why should you care?)
Every industry has a wealth of buzz words that can be confusing, and the web development landscape is no different. One of those buzz phrases in the web world is “information architecture.” What does that even mean? And why should you care? The genesis of information...
How often should I blog?
The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...
How do I generate content ideas for my website?
Everyone knows that website content is a key ranking factor in search engines. The challenge is knowing what to write and how to structure it for your audience and for search engines. Coming up with ideas and content can be exhausting. Many businesses start out with...
WEB DESIGN & DEVELOPMENT
What kind of website do I need for my small business?
You’ve decided your business needs a new website. Perhaps you have a new business, or perhaps your existing website needs a complete overhaul because the design and messaging is outdated. Making this decision is one thing, but the next steps can feel very...
When web design fails — and how to fix it
So you have a brand new website but it is not meeting your traffic and conversion expectations or an older website that isn't performing any longer. There are several reasons this can happen but one of the most common reasons is a failed web design. How does this...
Election Website Build | Case Study
A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn't uncommon for the sheer amount of information that an election department needs to present to become...
What should my web package cover once my new website is launched?
It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone...
PLUMBER MARKETING
Plumbers: What are Google Local Service Ads and should you invest in them?
Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...
Plumbers: This hack will help you recruit top notch talent
After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...
Plumbers: What are Google Local Service Ads and should you invest in them?
Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...
What kind of website do I need for my small business?
You’ve decided your business needs a new website. Perhaps you have a new business, or perhaps your existing website needs a complete overhaul because the design and messaging is outdated. Making this decision is one thing, but the next steps can feel very...
SEO
How do I keep up with SEO trends?
The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...
An SEO Expert’s 5 Favorite WordPress Plugins
CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...
The Why, Where, and How of Getting Online Reviews
Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...
