Web Development, Marketing & SEO Articles
The Customer Journey Marketing Hourglass
The Customer Journey Marketing HourglassSeptember 27th, 2021 | Digital MarketingSales funnels have been around since the first caveman sold the wheel. Don’t fact check that. Sales funnels consider the customer's journey to a purchase decision. It is typically...
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Marketing Articles
Digital Marketing Channels for Small Businesses
Digital Marketing Channels for Small BusinessesSeptember 13th, 2021 | Digital MarketingMarketing Website Content Program Search Engine Optimization Social Media Email Marketing Reputation Management Paid Lead Generation Analytics ReportingAccording to Pew...
SEO Tips: 5 Popular Analytics Tools
SEO Tips: 5 Popular Analytics Tools July 12th, 2021 | Digital AdvertisingGoogle Analytics Google Search Console Google My Business Insights Raven Tools: Paid Third-Party Report Free Competitor Research Tools Who can create SEO Reports?What is the purpose of...
5 Things to Consider When Using Google Ads
5 Things to Consider When Using Google Ads April 29th, 2021 | Digital AdvertisingGoogle Ads is a fickle beast and its algorithm changes constantly. Not to mention all the new competitors entering and leaving the market, while fighting for your targeted keywords. ...
WEB DESIGN & DEVELOPMENT
5 Things to consider before having a friend build a website for you
You’ve decided you need a new website, but maybe funds are tight. Even if your cash flow will allow for a professional web developer, you want to get a good deal – the most bang for your buck. Chances are there is someone – a friend, relative, or friend of a friend –...
What kind of website do I need for my small business?
You’ve decided your business needs a new website. Perhaps you have a new business, or perhaps your existing website needs a complete overhaul because the design and messaging is outdated. Making this decision is one thing, but the next steps can feel very...
When web design fails — and how to fix it
So you have a brand new website but it is not meeting your traffic and conversion expectations or an older website that isn't performing any longer. There are several reasons this can happen but one of the most common reasons is a failed web design. How does this...
Election Website Build | Case Study
A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn't uncommon for the sheer amount of information that an election department needs to present to become...
What should my web package cover once my new website is launched?
It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone...
An SEO Expert’s 5 Favorite WordPress Plugins
CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...
PLUMBER MARKETING
Plumbers: This hack will help you recruit top notch talent
After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...
5 Things to consider before having a friend build a website for you
You’ve decided you need a new website, but maybe funds are tight. Even if your cash flow will allow for a professional web developer, you want to get a good deal – the most bang for your buck. Chances are there is someone – a friend, relative, or friend of a friend –...
Plumbers: This hack will help you recruit top notch talent
After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...
Plumbers: What are Google Local Service Ads and should you invest in them?
Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...
SEO
Google My Business Explained
Google My Business ExplainedJune 23rd, 2021 | Local SEOWhat is Google My Business? How to set up your Google My Business listing? How to manage your Google My Business listing? How do you gain more Google Reviews? Who should manage your Google My Business...
Google Analytics Dashboards
Google Analytics Dashboards Explained May 25th, 2021 | SEOWhat is a Google Analytics Dashboard? How to create your own Dashboard? What is a Dashboard widget? How to clone Dashboard Widgets? How to customize your Google Dashboard? Dashboard ResourcesAnyone...
Should I write my own website content/blogs?
It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...
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