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The one goal every website MUST accomplish, regardless of your business
What is the ONE goal every single website on the internet needs to achieve, regardless of the business type and size? A few logical answers to this question might center around phone calls, submitted forms, and sales. Logical answers, yes, but are they correct? Nope....
Don’t spend a dime on a new website until you can answer these questions
You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
Spoiler alert: A homepage isn’t always the most important page on a website
If you were asked, “What is the most important page on your website?” you would likely answer “the homepage.” But would you be right? The homepage is more or less the dumping ground for your website, right? It’s a thankless job, being a homepage. The expectations are...
WEB DESIGN & DEVELOPMENT
Considering a new website? The truth about your options…
Websites, particularly in the COVID era, are our main source of communication with our current and would-be customers. All of us business owners and managers should be scrutinizing our websites and analyzing if our messaging is aligned with what our customers are...
Don’t spend a dime on a new website until you can answer these questions
You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
Insider secret: How web developers estimate websites
There can be a pretty big difference between the cost of a “Do-it-yourself” website and having a website professionally designed, built, launched, and maintained. If you’ve ever wondered why that is, here is your answer… Navigation Design Expanded functionality...
Small Business: Are websites worth the investment?
This is a valid question, asked by many (if not most), small business owners. Websites, done correctly, are not a small investment. So are they worth it? The reality, whether we like it or not, is that small businesses can’t afford to NOT have a website. The way we...
PLUMBER MARKETING
Plumbers: This 5-step marketing plan will help you beat the competition
If you own a plumbing company, we don’t have to tell you what a competitive landscape you are in. There is everything from single van operations, to plumbing companies with a fleet of vans, and everything in between. The competition is stiff. For plumbing businesses,...
Don’t spend a dime on a new website until you can answer these questions
You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
A Quick Guide to High-Performing Plumbing & Heating Websites
As a plumber in Montana, you may find that even though you live in a smaller town, you're still competing against dozens of other plumbers. How do you get a competitive edge on other plumbers in your area? Of all the marketing channels you can pick to get your...
Plumbers: This 5-step marketing plan will help you beat the competition
If you own a plumbing company, we don’t have to tell you what a competitive landscape you are in. There is everything from single van operations, to plumbing companies with a fleet of vans, and everything in between. The competition is stiff. For plumbing businesses,...
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