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Google Ads Explained for Small Business Owners

Google Ads Explained for Small Business Owners

Apr 26, 2021

Google Ads is the online platform marketers use to advertise their products, services or business to users searching for keywords. The goals of marketers using Google Ads consists of driving new leads to a website, generating sales, help with SEO Google Page ranking, brand awareness and many other trackable metrics. Now how does Google Ads work?

Should I write my own website content/blogs?

Should I write my own website content/blogs?

Mar 19, 2021

It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...

What is information architecture (and why should you care?)

What is information architecture (and why should you care?)

Feb 15, 2021

Every industry has a wealth of buzz words that can be confusing, and the web development landscape is no different. One of those buzz phrases in the web world is “information architecture.” What does that even mean? And why should you care? The genesis of information...

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What is information architecture (and why should you care?)

Every industry has a wealth of buzz words that can be confusing, and the web development landscape is no different. One of those buzz phrases in the web world is “information architecture.” What does that even mean? And why should you care? The genesis of information...

How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...

How do I generate content ideas for my website?

Everyone knows that website content is a key ranking factor in search engines. The challenge is knowing what to write and how to structure it for your audience and for search engines. Coming up with ideas and content can be exhausting. Many businesses start out with...

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

It’s no secret that social media can be a powerful tool to drive traffic to your website. But do you know the best methods? And do you know how to tweak those best methods in clever ways that are not being used by everyone? Here we share a few sneaky tricks for...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

Rethinking your business due to COVID-19? Consider this first…

The implications of COVID-19 are forcing a lot of small businesses to re-evaluate their business model. What our future customers need and want from us has – at a minimum – been modified. In some instances, it’s changed completely. Small businesses need to really...

The one goal every website MUST accomplish, regardless of your business

What is the ONE goal every single website on the internet needs to achieve, regardless of the business type and size? A few logical answers to this question might center around phone calls, submitted forms, and sales. Logical answers, yes, but are they correct? Nope....

Don’t spend a dime on a new website until you can answer these questions

You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...

Spoiler alert: A homepage isn’t always the most important page on a website

If you were asked, “What is the most important page on your website?” you would likely answer “the homepage.” But would you be right? The homepage is more or less the dumping ground for your website, right? It’s a thankless job, being a homepage. The expectations are...

WEB DESIGN & DEVELOPMENT

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What kind of website do I need for my small business?

Mar 10, 2021

You’ve decided your business needs a new website. Perhaps you have a new business, or perhaps your existing website needs a complete overhaul because the design and messaging is outdated. Making this decision is one thing, but the next steps can feel very...

When web design fails — and how to fix it

When web design fails — and how to fix it

Feb 26, 2021

So you have a brand new website but it is not meeting your traffic and conversion expectations or an older website that isn't performing any longer. There are several reasons this can happen but one of the most common reasons is a failed web design. How does this...

Election Website Build | Case Study

Election Website Build | Case Study

Feb 23, 2021

A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn't uncommon for the sheer amount of information that an election department needs to present to become...

What should my web package cover once my new website is launched?

What should my web package cover once my new website is launched?

Feb 5, 2021

It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone...

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What should my web package cover once my new website is launched?

It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone...

How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

How long should it take to finish my website?

One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate answer to...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

A glossary of web developer terminology

Most folks in the tech industry use a host of words and acronyms that are not widely known outside the tech world. Web developers can be some of the worst offenders, which can be very frustrating to web clients. Here we have put together a list of words that brave...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

My web developer abandoned me. Now what?

If your web developer has abandoned you, first of all, let me say I am deeply sorry. Unless you have experienced this, it’s difficult to understand how frustrating and stressful this can be. The truth is this happens. A lot. Way more than it should. When I talk to...

Is this domain renewal legit or is it a scam?

At First Call Web, we get asked this question several times a year… The Domain Renewal Notice This is how this scenario typically plays out… A web client receives a domain renewal notice. They call or send in an email questioning the legitimacy of the renewal notice....

What do intelligence, intuition, and web design all have in common?

Forbes contributor, Bruce Kasanoff, recently wrote Intuition is the Highest Form of Intelligence, which asserts, well, that intuition is the highest form of intelligence. When he really got my attention though, is when he talked about web design. Kasanoff writes, “In...

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PLUMBER MARKETING

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Plumbers: What are Google Local Service Ads and should you invest in them?

Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...

How do I keep up with SEO trends?

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

Plumbers: Here is why your competitors are getting more business

If you are a plumber, you may have wondered why other plumbers seem to be getting all the business, or at least the lion’s share of it. Of course there are several contributing factors, the most obvious ones being the size of the organization and difference in...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

Plumbers: Why marketing matters, regardless of how busy you are

You’d be hard-pressed to find a busier group of people than plumbers. Plumbing issues at a minimum can wreck your day, and at a maximum, they can ruin your largest investment – your home. I call plumbers all the time to ask if I can help them with marketing questions,...

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Do you have a Google My Business Listing Yet?

If you don't know what I'm talking about then you're missing out on one of the best (and easiest) Local SEO for Small Business factors. A Google My Business (GMB) listing is easy to create, gives you a great opportunity to market your business, gather reviews, and...

Plumbers: Too busy for marketing? Save time with these marketing hacks

“Who has that kind of time?” This is the typical response small businesses, and especially plumbers have when talking about the maze of online marketing. This is with good reason! Plumbers are busy with repairs, installation, sales, commercial, and remodeling...

A Quick Guide to High-Performing Plumbing & Heating Websites

As a plumber in Montana, you may find that even though you live in a smaller town, you're still competing against dozens of other plumbers. How do you get a competitive edge on other plumbers in your area? Of all the marketing channels you can pick to get your...

Plumbers: This hack will help you recruit top notch talent

Plumbers: This hack will help you recruit top notch talent

Mar 22, 2021

After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...

Plumbers: This hack will help you recruit top notch talent

Plumbers: This hack will help you recruit top notch talent

Mar 22, 2021

After talking to plumbers week and week out, I’ve heard the same thing consistently: Finding and retaining quality recruits is a tremendous challenge. The problem seems to stem from two issues: 1. Plumbers are insanely busy and find themselves in constant need of new...

Plumbers: What are Google Local Service Ads and should you invest in them?

Mar 12, 2021

Google has several pay-per-click advertising options available to businesses, and “Local Service Ads” are one of the latest offerings to join the PPC game. Like most things Google rolls out, Local Service Ads can be difficult to understand at first. And Google’s...

What kind of website do I need for my small business?

Mar 10, 2021

You’ve decided your business needs a new website. Perhaps you have a new business, or perhaps your existing website needs a complete overhaul because the design and messaging is outdated. Making this decision is one thing, but the next steps can feel very...

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SEO

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Google Analytics Dashboards

Google Analytics Dashboards Explained May 25th, 2021 | SEOWhat is a Google Analytics Dashboard? How to create your own Dashboard? What is a Dashboard widget? How to clone Dashboard Widgets? How to customize your Google Dashboard? Dashboard ResourcesAnyone...

Should I write my own website content/blogs?

It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...

How do I keep up with SEO trends?

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Do you have a Google My Business Listing Yet?

If you don't know what I'm talking about then you're missing out on one of the best (and easiest) Local SEO for Small Business factors. A Google My Business (GMB) listing is easy to create, gives you a great opportunity to market your business, gather reviews, and...

3 Unexpected Ways a Website SEO Audit will Grow Your Business

Searching for that secret weapon that will boost your business above and beyond your competitors? You may think of SEO, marketing, and web development as three separate strategies; however, every successful business knows that these features work hand-in-hand to...

A layperson’s guide to understanding Google Analytics

The GA dashboard can look intimidating to folks who just want a basic understanding of their website traffic. There are many categories of data and lots of information. The truth is, you don’t need much of what is in the dashboard to have a basic understanding of your visitors’ behavior. In this article, we are going to give you just a few basics to get started.

Should I write my own website content/blogs?

Should I write my own website content/blogs?

Mar 19, 2021

It’s not a secret that solid content is a must when it comes to website performance and optimization. Messaging, story-telling, and blogs all need to be structured in a specific way to meet standards that drive conversions and appeal to search engines. So what are...

How do I keep up with SEO trends?

How do I keep up with SEO trends?

Feb 27, 2021

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

An SEO Expert’s 5 Favorite WordPress Plugins

An SEO Expert’s 5 Favorite WordPress Plugins

Jan 21, 2021

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

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