Web Development, Marketing & SEO Articles 

How do I keep up with SEO trends?

How do I keep up with SEO trends?

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

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Marketing Articles

How often should I blog?

How often should I blog?

The question is as old as blogging itself: How often should I blog? We hear so many of our clients ask this question and you can almost see them quaking in their shoes, terrified of the answer. Many small businesses shy away from blogging because of the time...

How do I generate content ideas for my website?

How do I generate content ideas for my website?

Everyone knows that website content is a key ranking factor in search engines. The challenge is knowing what to write and how to structure it for your audience and for search engines. Coming up with ideas and content can be exhausting. Many businesses start out with...

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

It’s no secret that social media can be a powerful tool to drive traffic to your website. But do you know the best methods? And do you know how to tweak those best methods in clever ways that are not being used by everyone? Here we share a few sneaky tricks for...

7 Sneaky Ways to Drive Traffic to Your Website Using Social Media

It’s no secret that social media can be a powerful tool to drive traffic to your website. But do you know the best methods? And do you know how to tweak those best methods in clever ways that are not being used by everyone? Here we share a few sneaky tricks for...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

Rethinking your business due to COVID-19? Consider this first…

The implications of COVID-19 are forcing a lot of small businesses to re-evaluate their business model. What our future customers need and want from us has – at a minimum – been modified. In some instances, it’s changed completely. Small businesses need to really...

The one goal every website MUST accomplish, regardless of your business

What is the ONE goal every single website on the internet needs to achieve, regardless of the business type and size? A few logical answers to this question might center around phone calls, submitted forms, and sales. Logical answers, yes, but are they correct? Nope....

Don’t spend a dime on a new website until you can answer these questions

You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...

Spoiler alert: A homepage isn’t always the most important page on a website

If you were asked, “What is the most important page on your website?” you would likely answer “the homepage.” But would you be right? The homepage is more or less the dumping ground for your website, right? It’s a thankless job, being a homepage. The expectations are...

3 Unexpected Ways a Website SEO Audit will Grow Your Business

Searching for that secret weapon that will boost your business above and beyond your competitors? You may think of SEO, marketing, and web development as three separate strategies; however, every successful business knows that these features work hand-in-hand to...

Life of the party, or complete dud — rate your website’s personality

Is your website the life of the party, or a complete snooze-fest? Does it really matter? Hell, yes, it matters! Think of it this way. When you walk into a store where everything is arranged in an enticing...

Are potential customers getting what they need out of your mobile website?

There are two types of mobile websites – the ones that exist and the ones that exist for potential customers. How do you tell the difference? Why does a mobile site matter? Like we tell our web clients all the time, it’s not enough to just be online anymore. As...

WEB DESIGN & DEVELOPMENT

Election Website Build | Case Study

Election Website Build | Case Study

A successful government website is designed with simplicity and ease-of-use in mind. Election departments are often subsets of an existing county website. It isn't uncommon for the sheer amount of information that an election department needs to present to become...

What should my web package cover once my new website is launched?

What should my web package cover once my new website is launched?

It may surprise you to learn that this question – what does your ongoing web package cover once your website is launched – is one of the most important questions you can ask your web partner. It’s also the one that often gets overlooked. When contracting with someone...

An SEO Expert’s 5 Favorite WordPress Plugins

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

How long should it take to finish my website?

How long should it take to finish my website?

One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate answer to...

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An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

How long should it take to finish my website?

One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate answer to...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

A glossary of web developer terminology

Most folks in the tech industry use a host of words and acronyms that are not widely known outside the tech world. Web developers can be some of the worst offenders, which can be very frustrating to web clients. Here we have put together a list of words that brave...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

My web developer abandoned me. Now what?

If your web developer has abandoned you, first of all, let me say I am deeply sorry. Unless you have experienced this, it’s difficult to understand how frustrating and stressful this can be. The truth is this happens. A lot. Way more than it should. When I talk to...

Is this domain renewal legit or is it a scam?

At First Call Web, we get asked this question several times a year… The Domain Renewal Notice This is how this scenario typically plays out… A web client receives a domain renewal notice. They call or send in an email questioning the legitimacy of the renewal notice....

What do intelligence, intuition, and web design all have in common?

Forbes contributor, Bruce Kasanoff, recently wrote Intuition is the Highest Form of Intelligence, which asserts, well, that intuition is the highest form of intelligence.  When he really got my attention though, is when he talked about web design. Kasanoff writes, “In...

Considering a new website? The truth about your options…

Websites, particularly in the COVID era, are our main source of communication with our current and would-be customers. All of us business owners and managers should be scrutinizing our websites and analyzing if our messaging is aligned with what our customers are...

Don’t spend a dime on a new website until you can answer these questions

You’re pretty sure you need a website (or a rebuild of your current site), but before you make the investment, make sure you have a solid answer to these questions… What do I do and why do I do it? It’s surprising how many small business owners struggle with a focused...
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PLUMBER MARKETING

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Do you have a Google My Business Listing Yet?

If you don't know what I'm talking about then you're missing out on one of the best (and easiest) Local SEO for Small Business factors. A Google My Business (GMB) listing is easy to create, gives you a great opportunity to market your business, gather reviews, and...

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

Plumbers: Too busy for marketing? Save time with these marketing hacks

“Who has that kind of time?” This is the typical response small businesses, and especially plumbers have when talking about the maze of online marketing. This is with good reason! Plumbers are busy with repairs, installation, sales, commercial, and remodeling...

A Quick Guide to High-Performing Plumbing & Heating Websites

As a plumber in Montana, you may find that even though you live in a smaller town, you're still competing against dozens of other plumbers. How do you get a competitive edge on other plumbers in your area? Of all the marketing channels you can pick to get your...

3 Unexpected Ways a Website SEO Audit will Grow Your Business

Searching for that secret weapon that will boost your business above and beyond your competitors? You may think of SEO, marketing, and web development as three separate strategies; however, every successful business knows that these features work hand-in-hand to...

Plumbers: This 5-step marketing plan will help you beat the competition

If you own a plumbing company, we don’t have to tell you what a competitive landscape you are in. There is everything from single van operations, to plumbing companies with a fleet of vans, and everything in between. The competition is stiff. For plumbing businesses,...

Plumbing leads: 5 Ways to get the phone to ring today

The way your potential customers search for you has changed dramatically in the last five years. The search process is simple – but delivering what your customer is looking for is not. Your potential customer’s search process looks like this: Hop on a Smartphone,...

3 Easy Ways To Learn Everything About Social Media for Plumbers

Even small plumbing companies can benefit from dedicating a little time to their social media presence. It takes a little practice and a tough learning curve but showing engagement on social media platforms encourages your customers to leave you reviews, ask...
Is my website responsive (and why it matters – A LOT)

Is my website responsive (and why it matters – A LOT)

So what even is a responsive website? A responsive website “responds” to whatever device it is rendered on. The website will realign to the size of whatever display screen it is on (tablet, mobile, and desktop). Before you dismiss this information with a “Of course my...

Plumbers: Here is why your competitors are getting more business

Plumbers: Here is why your competitors are getting more business

If you are a plumber, you may have wondered why other plumbers seem to be getting all the business, or at least the lion’s share of it. Of course there are several contributing factors, the most obvious ones being the size of the organization and difference in...

Plumbers: Why marketing matters, regardless of how busy you are

You’d be hard-pressed to find a busier group of people than plumbers. Plumbing issues at a minimum can wreck your day, and at a maximum, they can ruin your largest investment – your home. I call plumbers all the time to ask if I can help them with marketing questions,...

How long should it take to finish my website?

One of the most common questions we get asked when partnering with a new web client is, “How long will it take to finish my website?” You might think the answer would be fairly easy, but it’s a bit more complex than some realize. In order to give an accurate answer to...

How do I keep up with SEO trends?

The world of SEO is ever-changing. It's the nature of Google to do its best to keep people from manipulating their algorithm to suit them. With that being said, they do establish best practices that they encourage all websites to use to ensure that their site creates...

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...

Do you have a Google My Business Listing Yet?

If you don't know what I'm talking about then you're missing out on one of the best (and easiest) Local SEO for Small Business factors. A Google My Business (GMB) listing is easy to create, gives you a great opportunity to market your business, gather reviews, and...

3 Unexpected Ways a Website SEO Audit will Grow Your Business

Searching for that secret weapon that will boost your business above and beyond your competitors? You may think of SEO, marketing, and web development as three separate strategies; however, every successful business knows that these features work hand-in-hand to...

A layperson’s guide to understanding Google Analytics

The GA dashboard can look intimidating to folks who just want a basic understanding of their website traffic. There are many categories of data and lots of information. The truth is, you don’t need much of what is in the dashboard to have a basic understanding of your visitors’ behavior. In this article, we are going to give you just a few basics to get started.

An SEO Expert’s 5 Favorite WordPress Plugins

An SEO Expert’s 5 Favorite WordPress Plugins

CASSIA SPURLOCKI am First Call's Web Services Manager. I am your SEO Specialist, web guide, and connoisseur of cheeses.If you're a DIY web developer working on your own website, you may be wondering what plugins will help you out the most with your SEO and web...

The Why, Where, and How of Getting Online Reviews

The Why, Where, and How of Getting Online Reviews

Website reviews can be either a blessing or a curse to businesses. Used correctly, they can be your biggest asset and a HUGE plus to your Local and Organic SEO ranking. In this quick guide, we dive a little deeper into why reviews are necessary in order to compete in...

5 Signs your website is old and what to do about it

5 Signs your website is old and what to do about it

While we would be the last ones to comment on someone’s age, we do comment on website age – all the time. So why are web developers always yapping about website age? In the web world, things like web design, functionality, and SEO best practices change often. Here are...