Jacob Bahns

5 Steps to Create a Marketing Strategy in 2023

A marketing strategy is a plan or approach that a business uses to market its products or services. It involves identifying the target audience for the business’s products or services and determining the best way to reach and engage with that audience. Having a marketing strategy is important because it helps a business focus its …

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What is “Know Like Trust” and why is it critical to your Marketing Strategy?

What is “Know Like Trust”? Ask someone what marketing is and what the goals of marketing, and you will get an array of answers. Some will go technical and talk about Google Ads, SEO, visitor acquisition, and retargeting. Others will talk about brand recognition and driving leads to the sales team. While they are not …

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Top 10 Ways to Build “Know, Like & Trust” into Your Marketing Strategy

How to strengthen “Know, Like & Trust” around your brand If the goal of marketing was boiled down to three words they would be “Know Like Trust.” These 3 elements are the muscles of your marketing strategy. Exercising these muscles and building them over time will be a major factor in the overall success of …

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Marketing Milestones: Building a Successful Lead Generating Engine

Marketing Roadmap – Design & Build it the Right Way Marketing always appears to be this huge challenge that we can’t quite wrap our heads around.  There doesn’t seem to be a clear beginning or end.  Do you fire up a Google Ad campaign? Design a new logo?  Reach out to current clients for feedback? …

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How to Attract the RIGHT Leads: Know, Like & Trust

Establishing Know, Like & Trust IS Marketing In today’s world, attracting the correct audience for your product or service can be very challenging. Audiences are looking for a connection that not only appeals to them on a personal level but emotionally as well. Unfortunately, many ‘old-school’ tactics come off as salesy and untrustworthy. And this …

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How To Solve 11 Common Challenges For In-House Marketing Teams

From Idea to Execution In today’s fast-paced business world, with constantly shifting digital marketing processes, it is an everlasting trial to continue to reach your target market effectively. As if keeping content on topic and fresh wasn’t already hard enough – now we have to contend with regularly shifting algorithms, market changes, trending topics and …

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5 Effective Marketing Tips for Managed Service Providers (MSP)

Marketing for Managed Service Providers or (MSPs as they are know in and around the industry) can be an overwhelming undertaking.  You know your business needs a digital marketing strategy, you feel your competitors breathing down your neck, you know that in order to grow you need to continually generate a steady flow of qualified …

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