There’s no two ways about it…
The plumbing industry is highly competitive when it comes to SEO and online marketing. Plumbers in many Montana cities struggle to see their site rank well for keywords. They depend on word-of-mouth referrals or paid ads to get new clients.
Aside from hiring a dedicated SEO person to develop an online marketing plan for their plumbing company, there are some quick and easy ways to tell whether or not your plumbing website meets essential criteria for quality search engine optimization.
Each one of these assessments in this quick SEO guide should take you only about 1-minute to review and determine if your SEO needs work.
1. SEO On-Page Essential Checklist
Follow this SEO Essentials checklist to check your on-page SEO for your homepage:
- Title Tags – Are they relevant? Do they include a keyword?
- Semantic Tags – These are your H1s, H2s, etc. They should include high-value keywords.
- Index/Follow – Use this tool to see if your site is set to be indexed by Google.
- Word Count – Copy all of your homepage text and see what your total word count is. If it is less than 800 words, then you should consider adding more content to your homepage.
These SEO basics are the recipe for a solidly built search engine optimized homepage. With each of these checks, you want to make sure that your keywords make sense so your homepage content has a clear message to your potential clients and to Google.
2. Check your off-page SEO by using this FREE tool.
This free tool from Moz let’s you run a check to see if your business has listings on these sites. Once you run the scan, you can see if your business’s name, address, and phone number are consistent across each listing. You will also be able to identify if any listings are missing.
3. Check your site’s responsiveness & speed.
These are both important features of effective SEO. You can run a simple site speed check using Pingdom’s free tool. You should aim for a site speed rating of at least “B”. An “A” rating is ideal but it is common to compromise site speed for user functionality. Interactive features or large images can slow down a site; however, a “B” rating still is easily used and in good alignment with Google’s policies.
4. Check your site’s age.
Older sites can be an eye sore to potential clients. They may arrive on your site and leave just as quickly. This is evident by your Google Analytics. If you aren’t checking your analytics, then you’re missing out on valuable information about your website.
If your site is running around 2.5 years old, then it may be time to have it re-evaluated. Have an SEO person take a look at your analytics to see where you may have weak pages, poor engagement, or room for improvement. If they check a lot of the boxes for your site being out of date, then it may be time to consider a redesign.
If you want to take a faster, easier route, walk through this quick guide to determine if your site is overdue for an overhaul.
5. Consider AdWords.
If you feel you’ve been doing everything right, then you may need to consider other options to get your site in front of the right customers. Plumbing companies face strong SEO competition. A good Adwords campaign may be just the thing you need to get a boost in new plumbing leads.
SEO is an on-going process. It requires dedication and an understanding of not only your target market but also Google’s regulations. This guide offers some quick SEO checks or tips you can do today, but it is tomorrow’s SEO that will make the real impact. How are you planning to improve your SEO overtime? Do you have an online marketing plan? Do you know what a successful SEO campaign looks like?
In the world of web, inaction is the wrong move. Let’s chat about how we can help your plumbing website speak to your potential leads and work for you.