Even small plumbing companies can benefit from dedicating a little time to their social media presence. It takes a little practice and a tough learning curve but showing engagement on social media platforms encourages your customers to leave you reviews, ask questions, keep up to date with your company, and your name at the top of their minds (especially when it comes to making a referral). You don’t need an elaborate or in-depth social media strategy to see how it can help you grow your plumbing business.
Choosing Your Social Media Platform
Most plumbing companies will find that Facebook is their most valuable social media platform. That’s not to say that plumbing companies can’t benefit from an Instagram, Pinterest, or LinkedIn profile, but the ROI might not be as high. Facebook has established itself as the default for online marketing for most industries. With that being said, this guide primarily focuses on Facebook as the preferred social platform but many of these keys could be applied to any account.
As mentioned above, learning to navigate the world of social can come with a steep learning curve. Using these three tricks can help you learn much faster what works (or doesn’t) for your plumbing business.
3 Ways to Learn Everything about Social Media For Plumbing Companies
1. Mimick Your Competitors
Keep an eye on the success of your competitors. What are they doing right? When you visit their pages, what impression do you get? Is it clear what their message is? Is it obvious that this is their content and not someone else’s? Do people engage with their page? Do they respond quickly and politely? How many reviews do they have? What are their reviews like? Who is their market? There is so much you can glean from taking a look at your top competitors. Imitation is the sincerest form of flattery. See how you can be like them but better.
As much as we’d like to be able to map out the perfect social media campaign and gain followers with high engagement naturally, sometimes we just don’t have the time to invest. Not only can Facebook or paid social media ads boost your online following and engagement, but it can also teach you a lot about the quality of your content.
When you are pumping out content that isn’t getting engagement, you may wonder where you’re going wrong. Unfortunately, just like with web SEO, Facebook has its own algorithm that determines when and how your content is displayed. This means that paid ads will help get your information in front of eyes that you would most likely never reach otherwise using a normal Facebook post.
Doing Facebook ads right is essential to driving people to your page or your website. With that being said, there’s a lot you can do wrong. It’s very valuable to have a single person dedicated to managing your social page. Having one person take the reigns allows them to adjust the dial of when to post, what to post, and how to post. If they are attentive, they’ll start to get a feel for what trends well and gets the engagement you’re looking for.
You can run many inexpensive ads for as cheap as $20 a week. Use these to help you adjust your regular posts and hopefully you will find that you gain higher engagement on your page naturally without paying for it.
3. Optimize Your Account
Have you ran an audit of your Facebook page to see if it is optimized? Remember how we said that SEO is just as essential for Facebook as it is your website? Here are a few keys to how you apply that. See the highlighted sections below.
We are under the About section of the Facebook page. This is where you should fill out every section. Make absolutely sure that your Category is correct and all of your Business Details that apply have been added. Take advantage of the Our Story section of your Facebook page. Write this content in a way that focuses on your keywords just as you would any SEO content.
Another absolute essential is to make sure that everything you post is “on brand”. Being “on brand” for your social pages means a few things:
- Always include your logo.
- Strive to always use your brand colors.
- Keep a consistent tone (friendly, professional, informative) with your posts.
- Don’t use your social account for personal promotion (political, religious, sports, etc.)
Take a look at your Facebook stream. Would you know that you are looking at content related to your company at a glance or does it look like the feed of many people? Evaluating your current social page can help you narrow down on what you’re trying to convey to your potential customers. This will strengthen your future posts by giving you a clear message.
We hope this brief guide was helpful. The most important thing is to stay at it. Refine and adjust. You should be active on your social media. Monitor for reviews, questions, feedback, and engagement. Respond accordingly. Most importantly, get to know your audience! This will help you not only to create better social media information but also with other marketing efforts such as print materials, web improvements, and email follow-ups.